Instagram adds Watch History so you can find Reels again
Instagram is borrowing an idea from TikTok, introducing a Watch History section that will be welcomed by many users.
While undeniably useful, pretty much the only thing that is surprising about this particular feature is that it has taken so long to appear in the app. It solves the problem of viewing a Reel within the app – and then never being able to find it again.
Instagram rolls out drawing and sticker options for DMs
Having someone sliding into your DMs on Instagram could be about to look a little different. The social media platform is rolling out the ability to adorn direct messages with stickers as well as freehand drawing.
As this has been in testing for a reasonable amount of time already, these options may already be familiar to subsets of Instagram users – but now they are rolling out to everyone. If you are yet to experience these new messaging tools, they may not be quite what you expect them to be.
Meta rolls out warnings to help protect older WhatsApp and Messenger users from scams
Online scams are nothing new, but there are now more channels through which they can be run. Among them are social platforms like WhatsApp and Messenger, and it is sad fact that older users are more likely to fall victim
This is precisely why Meta is rolling out a new system of warnings that appear in its messaging apps. The aim is to make users think twice about who they connect to and who they share information with as part of Cybersecurity Awareness Month.
Instagram lets teenage users choose a different app icon
Most of the talk about teenagers using social media centers around keeping them safe or restricting what they are able to do. In many regards Instagram is no different, but now younger users are being given something extra.
Instagram’s design team has proudly announced the users with Teen accounts will be able to choose between a number of “aesthetics” for the app. Not available to anyone with a non-Teen account, the new option allows teenagers to select a different icons for the app, designed by Carlos Oliveras Colom.
WhatsApp is working on a new way to cut down on spam
Like email, SMS, and just about every other method of communication, WhatsApp suffers from spam. There are certainly things that can be done by users to stem the flow of spam that makes its way to their inboxes, but WhatsApp is also trying to help.
The platform has already introduced a system designed to automatically detect and block spam, but it is not perfect; no system is. And so, WhatsApp is trying another approach that will apply to businesses and individuals alike.
Get ready to reserve your WhatsApp username
It has been known for a little while that Meta has been working on a username system for WhatsApp. The popular messaging app is slightly unusual in not offering people a way to choose a username, but this is going to change at some point in the future.
Recent beta builds of the iOS and Android apps show that work is gathering paced, and the most recent development is a username reservation system. This will serve as a way for users to try to pre-select their preferred username even before the username system rolls out to everyone.
Meta is discontinuing Windows and Mac Messenger apps
Meta has confirmed that the Windows and Mac versions of its Messenger desktop app are to be discontinued. While no reason has been given for the deprecation, the company is probably trying to cut back on the number of products it has to develop and support.
There are just two months to go until the Messenger desktop apps cease to function, and users should start to see notifications to this effect when they log in.
Instagram adopts PG-13 system to protect younger users
Meta has announced major changes to Instagram that it will be hoping will keep regulators satisfied. Like all social media platforms, Instagram has long been under pressure to do more to protect younger users from seeing inappropriate content; with this in mind, Meta says Teen Accounts will be guided by the PG-13 movie rating.
What this means in practice is that teenagers should only be able to “see content that’s similar to what they’d see in a PG-13 movie, by default”. Acknowledging that this will not be enough to keep everyone happy, parents will also have the option of making controls stricter if they feel it necessary or preferable.
Meta is changing Facebook’s algorithms to improve the surfacing of Reels
Meta has announced an update to Facebook algorithms which may achieve something quite rare – actually surfacing content that people genuinely want to see. The change affects Reels specifically, and users are being given far greater control over what they see in their feeds.
As well as making it easier to indicate a preference for a particular type of video – or, indeed, express a dislike for others – the update makes it possible to prioritize displaying new content. This is not the end of the story; there are also new “friend bubbles” which Meta hopes will encourage users to engage in conversations about content on the platform.
Get ready to see more targeted ads on Facebook
Advertising is how Meta makes money, hence Facebook users being bombarded with ads and “recommended content”. Starting today you may receive a notification that things are about to change. Unsurprisingly, they are not changing for the better.
Meta says that it is going to “start personalizing content and ad recommendations on our platforms based on people’s interactions with our generative AI features”. What does this mean? Targeted ads, essentially.
Meta could be forced to make massive changes to timelines in its social media apps
A ruling by a Dutch court could ultimately force Meta to make sweeping changes to timeline appearance in the likes of Facebook and Instagram. While it is possible to switch form an algorithm-controlled timeline to a chronological one, the court says that this should be made more accessible.
What could this mean? Right now, it is difficult to say for sure, but it could be the case that – in some jurisdictions, at least – Meta could be required to make a chronological timeline the default.
Ad-free versions of Facebook and Instagram are coming to the UK – for a price
Meta has announced that it is launching a subscription service in the UK that will let users of Facebook and Instagram pay to avoid ads.
The plan has already been rejected by the European Union, but this does not affect post-Brexit UK. Separate subscription tiers are available for the social platforms’ mobile apps and the web. For anyone unwilling or unable to pay, the Facebook and Instagram experience will remain riddled with ads.
The social media apps harvesting your data for AI
We all know that data is a valuable commodity, whether it’s to build marketing profiles or target advertising. Increasingly it’s also being used to train AI models, but do you know what the sites you use are doing with your information?
Data privacy and removal company Incogni has released its Social Media Privacy Ranking 2025 report, which ranks major social media platforms on user privacy, compliance, and overall data protection practices.
WhatsApp goes multilingual with new message translation feature
WhatsApp has announced the launch of message translations after years of requests from users. Gone are the days of copying and pasting foreign language text into a translation too – everything is now taken care of in the app.
The aim is to allow for easy communication, wiping out language barriers. This is something that can benefit users having one-to-one chats, but it is also helpful in group chats where two or more languages may be in use. For now, it is something that is rolling out to Android and iOS users, and users with Android devices have access to a unique extra feature.
Meta reminds the world about Facebook Dating by launching new features
Facebook is primarily about staying in touch with people, but Facebook Dating is about starting relationships. It seems unlikely that Facebook is the first place people think of when it comes to finding partners, and Meta has just decided to add new features to Facebook Dating and use it as a reason to remind the world of its existence.
Despite the rather older demographic that Facebook generally attracts, Meta says that “hundreds of thousands of young adults in the US and Canada create Facebook Dating profiles every month”. It is for these people that a dating assistant and Meet Cute feature are being added.
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