Microsoft is showing ads in the Windows 11 Start menu
If you're someone who has previously been irritated by Microsoft displaying ads in Windows, prepare to roll your eyes, gnash your teeth and howl in anguish. Windows 11 users are finding that the company is now showing advertisements in the Start menu.
As has been the case in the past, Microsoft is using Start menu ads to promote its own products and services -- specifically OneDrive and Microsoft accounts. Unsurprisingly, the reaction from users who have seen the ads has been less than positive.
Microsoft is displaying ads in yet another of its apps; Windows-maker gets sneaky in mobile Outlook
There's no such thing as a free lunch, and there's no such thing as free software (well... very, very rarely). If you don't pay a monetary price for software, you're almost certainly going to pay for it with your privacy, or by seeing ads.
This is something that users of Microsoft's software have had little choice but to become increasingly familiar with -- even in the case of paid-for software. The latest of the company's apps to fall victim to the advertising plague is Outlook Mobile. Users are particularly annoyed because the ads are difficult to distinguish from emails.
Will Microsoft never learn? The company hits paid-up Office 2021 users with ads for Microsoft 365
There are various business models for software these days, ranging from simple purchases to subscriptions. There are also freemium apps and games that are cost-free but feature advertising. If you have spent money on software, you might rightly expect it to be free from ads, but not in the case of Microsoft Office 2021.
Microsoft is certainly no stranger to using its products -- such as Windows 11 -- as platforms to advertise other products and services. Office 2021 is just the latest example, with Microsoft using the software -- for which users have paid a one-off fee -- to advertise the subscription-based its Microsoft 365 products.