Netflix celebrates its largest jump in subscribers by announcing its first price increase of 2025
Trotting out a tried and tested line about “invest[ing] in programming and deliver[ing] more value for our members”, Netflix has announced significant increases in subscription fees.
The news about price increases came in the streaming firm’s fourth-quarter earnings call and it comes despite the company simultaneously announcing its biggest ever increase in subscriber numbers. New subscribers will pay the increased fees straight away, while existing users will be hit with larger bills in the next billing cycle. So how much more can you expect to pay?
Netflix says it will no longer share details of subscriber numbers
In a letter to shareholders, Netflix says that it is to stop reporting quarterly membership numbers. The company will, mostly, keep details about subscriber numbers to itself from Q1 2025, it announced.
Although Netflix will instead start to report the amount of time users spend on its platform as well as information about revenue growth, the company says that it will still share "major subscriber milestones as we cross them". In its shareholder letter, Netflix also boasts that it is generating very substantial profit and free cash flow.