Is Google AI Ultra worth $250 a month or is the price completely tone deaf?
Google has officially launched Google AI Ultra, a high-end subscription plan that unlocks the company’s most powerful AI tools. It’s being pitched as the best way to experience everything Google AI has to offer. Sure, maybe it is, but at $249.99 per month, it’s hard not to question the timing.
Look, with inflation still hitting wallets and layoffs continuing across industries, launching a $250 monthly plan feels completely disconnected from reality. Google’s positioning it as a VIP pass for filmmakers, researchers, and creatives. But let’s be honest, folks, that’s a very steep price in today’s economy.