‘Side hustle’ is the most popular misleading personal finance trend on TikTok
A study into harmful personal finance trends on TikTok has found that the hashtag “side hustle” is the most common trending term. #sidehustle was found attached to millions of posts on a daily basis, with many providing misleading, incorrect or costly advice.
There has long been concern about the negative impact of social media influencers, and a key area of alarm is financial guidance. A particular worry is that Gen Z is increasingly turning to social media platforms such as TikTok for financial advice, or ideas about how to make money quickly.