Articles about Social

Meta has announced an update to Facebook algorithms which may achieve something quite rare – actually surfacing content that people genuinely want to see. The change affects Reels specifically, and users are being given far greater control over what they see in their feeds.

As well as making it easier to indicate a preference for a particular type of video – or, indeed, express a dislike for others – the update makes it possible to prioritize displaying new content. This is not the end of the story; there are also new “friend bubbles” which Meta hopes will encourage users to engage in conversations about content on the platform.

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Meta has announced that it is launching a subscription service in the UK that will let users of Facebook and Instagram pay to avoid ads.

The plan has already been rejected by the European Union, but this does not affect post-Brexit UK. Separate subscription tiers are available for the social platforms’  mobile apps and the web. For anyone unwilling or unable to pay, the Facebook and Instagram experience will remain riddled with ads.

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Facebook is primarily about staying in touch with people, but Facebook Dating is about starting relationships. It seems unlikely that Facebook is the first place people think of when it comes to finding partners, and Meta has just decided to add new features to Facebook Dating and use it as a reason to remind the world of its existence.

Despite the rather older demographic that Facebook generally attracts, Meta says that “hundreds of thousands of young adults in the US and Canada create Facebook Dating profiles every month”. It is for these people that a dating assistant and Meet Cute feature are being added.

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For a long time the alternative social media platform Mastodon has relied heavily on donations to keep running. The non-profit organization also makes use of grants, but now it has announced plans to branch out into new areas of making money.

The plan is important to achieve financial sustainability, and as part of this Mastodon says that it is “now ready to expand on the success of providing these services to organisations”.

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Mastodon is to roll out the ability to quote other people’s posts in your own posts on the decentralized social platform. This is something that has been a very long time coming, with Mastodon having talked about it for months.

The reason it has taken so long for post quoting to become a reality is because of the protections that have been built-in. Specifically, users have controls over who is able to quote their posts in order to avoid “dunking” – the phenomenon that sees mass quoting used for negative purposes.

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Bluesky was one of the social media platforms that enjoyed a surge of interest as people voted with their feet against Elon Musk. Still somewhat in its infancy, Bluesky continues to evolve and is slowly adding features that are common on many of its rivals.

The latest addition is bookmarking, or Saved Posts, a simple way to save a post so you can easily return to it at a later time. Unlike liking a post, bookmarking or saving is not public, so no other user will be aware of what you would like to look at again.

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Anyone who was a Facebook user in the early days of the social platform (at least when it was a global platform, not just one limited to students) will remember Facebook Pokes. Poking someone on Facebook (oh, do grow up!) was a wordless – slightly creepy – way of interacting with another person.

A Soke did not really serve any purpose beyond reminding someone of your existence in a somewhat passive-aggressive way. Having experimented with reviving the Poke, Facebook is having another go at making the idea relevant in 2025. This is more than just the return of the Poke; this is the Poke on steroids.

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Even Instagram would concede that it has taken too long, but the wait is finally over. Instagram for iPad is real, and it is here right now.

For far too long, the Instagram experience has been based around using the small screen of a mobile, not a tablet. But now, this changes – at least for anyone invested in the world of Apple. Android tablet users will have to wait a little longer.

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Instagram has a handful of updates to explore – some available to everyone, others in testing with a smaller group. First up there are updates to the handling of DMs, something Instagram is billing as being aimed at creators.

While creators’ inboxes are likely to be busier than the average person, everyone can use the new DM tools which provide new ways to sort and filter messages. Another exciting development sees the testing of picture-in-picture video mode for viewing Reels.

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WhatsApp beta testers have access to a new option that allows them to link to a verified Instagram profile, complete with a special icon that others should recognize.

This ability is not necessarily something that will appeal to or interest all WhatsApp users, but it is certainly something that has value for some types of user. Creators are among those who are likely to welcome this addition, as are companies and brands looking to build trust and drive engagement.

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Many of the concerns about artificial intelligence can be overcome through transparency. And it is in the name of transparency that Elon Musk has announced the open sourcing of its Grok 2.5 model.

More than this, the AI firm will also make the Grok 3 model open source is around six months.

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WhatsApp would like you to leave a message after the beep. In what feels like a blast from the past, Meta is testing what equates to an answerphone service in WhatsApp.

Currently undergoing beta testing with a limited number of users, the feature seeks to encourage conversation and connectivity. You have almost certainly been notified of a missed WhatsApp call on your phone, but how many times has the person who called followed up with a text message? Probably not often, and this is something WhatsApps is looking to address.

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Instagram recently added a number of new features, including sharing your location. While some additions – such as reposting – were welcome, location sharing sparked concerns.

The new Instagram map feature allows the people you are connected to on the social media platform to see your location – and you can see theirs. Instagram has pitched this as being useful to parents, but many users are worried about the privacy implications of location sharing.

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Whichever social media platform you prefer, the range of features is pretty similar across all of them. Instagram, however, has only just added the option to repost content.

Instagram has been testing the reposting of reels and posts for some time, but it has only just officially launched to all users. But this is not all. Reposting is just one of a trio of new features to hit Instagram.

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Just as with the internet in general, concerns have been voiced about the safety of social media platforms. To help address these concerns, TikTok has unveiled a series of tools and features designed to help keep users safe and informed.

There are various new options which cater to different types of user. Some are for creators, others for parents who are worried about how their offspring are using TikTok. There are also features with a broader audience, notably Well-being Missions.

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