Social Media

This Year On X

X looks back at what happened on the social platform in 2025

The end of the year means endless round ups of the best products, services and more. It also means that lookbacks such as Spotify Unwrapped are made available, and now X has decided to get in on the action by taking a look back at what the past year was like on Elon Musk’s social platform.

What does this look like? Number. Numbers and statistics. So, if stats are not your thing, look away not. Otherwise, let’s delve in and see what has been happening on X throughout 2025.

By Sofia Elizabella Wyciślik-Wilson -
Bluesky Find Friends

Bluesky launches Find Friends feature to find people you know on the platform

All social media platforms are about connections, and Bluesky is no different. The problem that a social platform with a focus on privacy and security has is that it can be hard to track down people you know that you would like to connect to.

It is with this in mind that Bluesky is launching a new contact import feature called – somewhat uninspiringly – Find Friends. One of the aims, apart from connecting people, is to help cut down on spammy methods of tracking people down.

By Sofia Elizabella Wyciślik-Wilson -
TikTok US flag

Investor deal is a ‘new TikTok US joint venture’

The seemingly never-ending story of TikTok and its place in the US could be coming to an end. A new deal between TikTok’s parent company ByteDance and US investors allows the social platform to continue operating in the country.

Reports from CNBC say that TikTok has signed an agreement to create a new US joint venture. The arrangement involves a number of big investors, and the resulting entity is known as TikTok USDS Joint Venture LLC.

By Sofia Elizabella Wyciślik-Wilson -
Instagram on iPhone

Instagram puts a limit on hashtag usage

In a bid to help clamp down on spam on the platform, Instagram has announced new limitations on the use of hashtags. While there is certainly some value in hashtags for the tracking and categorization possibilities they offer, they are also open to abuse.

If you have been confused, frustrated, angered or otherwise responded negatively to an Instagram post which has dozens and dozens of hashtags, the new policy will come as good news. Details were shared about the changes not in a news release or even an Instagram post, but in a post to Threads.

By Sofia Elizabella Wyciślik-Wilson -
Holiday shopping santa

AI and automation feed rise in holiday scams

The holiday season has long been a peak time for scammers as much as it has for retailers. But new research from Check Point Software reveals how AI and automation are fueling the biggest surge in holiday scams ever recorded.

The study shows over 33,500 Christmas-themed phishing emails flagged in just 14 days and over 10,000 fake social media advertisements being created daily. This is coupled with fake retail sites and social media giveaways surging around the globe.

By Ian Barker -
Instagram Reels algorithm

Meta is giving all US Instagram users control over the Reels algorithm

After testing giving users control over the algorithm that controls the display of Reels on Instagram, Meta has now rolled out this personalization feature to everyone in the US.

With algorithms so easily thrown off by a rogue period of viewing, these new controls give users a way to redirect the algorithm back in the direction they would prefer. It is a quick and easy way to make it clear the type of content you are definitely interested in, as well as indicating the stuff that you really don’t want to see.

By Sofia Elizabella Wyciślik-Wilson -
Facebook changes

Facebook rolls out new Feed, search, and navigation designs

Meta has announced a series of major design changes to Facebook which it will be hoping will help it to maintain a place of significance in a swamped social media world. The changes are pretty much across the board, but changes to Feeds are likely to be most noticeable.

Revamps to the Feed, search, and navigation systems are consumer facing, but Facebook has not forgotten creators. Improvements have been made to streamline the creation of both Feed posts and Stories.

By Sofia Elizabella Wyciślik-Wilson -
E-mail Popup Warning Window Concept

Online IP infringements rise during the holiday period

New analysis from enterprise-class domain registrar CSC reveals that for the past three years, seasonal IP infringements have risen sharply in Q4 and remained elevated through January, when post-holiday sales draw heavy consumer traffic.

The combination of high demand, gift-driven impulse buying, and deep discounting creates a perfect environment for cybercriminals to ply their trade. Over the holidays, fraudsters set up fake websites and lookalike domains impersonating legitimate brands.

By Ian Barker -
Instagram share story

Instagram introduces new public story sharing option

A long-awaited change has landed in Instagram, providing users of the social media platform with a new way to share other people’s stories to their own timeline.

Instagram has stood apart from other social platforms in a number of ways, but notably in the lack of option for the sharing of other people’s public content. Now this is changing, helping to bring Instagram in line with other platforms, and giving users something they have been asking for for a very long time.

By Sofia Elizabella Wyciślik-Wilson -
Threat evolution

Threats improve to slip past firewalls and filters

The latest Cyber Threat Intelligence Report from Hoxhunt looks at the quantity and quality of threats that bypass firewalls and email filters.

It finds attackers are improving their techniques to create more credible threats which are more likely to slip past defenses. Phishing techniques are improving with cleaner language, more convincing formatting and more believable workflow mimicry.

By Ian Barker -
Copilot WhatsApp

Microsoft is pulling Copilot from WhatsApp to comply with Meta policies

In a few short weeks, Microsoft is removing its Copilot chatbot from WhatsApp. The company says that while it has helped millions of people, the removal comes because of a change to Meta’s platform policies.

As of January 15, WhatsApp is purging all LLM chatbots from the platform, so Microsoft has little choice in the matter. The company stresses that Copilot itself is living on in plenty of other places, and has some helpful information for those who will be affected by the change.

By Sofia Elizabella Wyciślik-Wilson -
Facebook nicknames

Facebook introduces new nickname option when posting in Groups

Meta is giving all Facebook users the option of posting under a nickname in Facebook Groups. While the option to post anonymously already exists, the nickname option takes things a little further.

The use of a nickname still allows for a degree of anonymity, while simultaneously allowing for some expression of personality. Additionally, posting with a nickname makes it easier for other people to track things that have been posted by the same person.

By Sofia Elizabella Wyciślik-Wilson -
Instagram reels camera

Meta is rolling out improvements to the Instagram Reels Camera

Instagram users are in line for a better Reels experience thanks to a number of newly unveiled camera experiences. There is quite a lot to explore here, but perhaps the most significant change is the option of posting videos up to 20 minutes in length.

The word “creator” is bandied about quite liberally in Instagram’s announcement, giving you a good idea of where the new improvements are to be found right from the start. That said, the new features and options are not really limited to that esteemed breed: the digital creator.

By Sofia Elizabella Wyciślik-Wilson -
Shopping scam doubt

Social media and marketplace scams surge ahead of the holiday season

New research from online protection company Malwarebytes exposes how social media and online marketplaces have become hotbeds for holiday shopping scams.

It finds that 51 percent of people encounter scams on social media weekly while an unlucky 27 percent meet scams daily. For marketplace shoppers, 36 percent are hit with a scam weekly and 15 percent experience one daily.

By Ian Barker -
WhatsApp about

WhatsApp brings back the About feature to supplement statuses

If you are a seasoned user of WhatsApp, brace yourself for a blast from the past. The company has just announced that it is bringing back one of its earliest features in a new and improved form.

What is returning is the About feature, a simple text field that can be used to share information about yourself, your availability, or anything else you can think of. It is not entirely dissimilar to the Notes feature of Instagram.

By Sofia Elizabella Wyciślik-Wilson -

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