Stated differently: Will you invest in Facebook? The third-largest IPO in history begins today. Facebook set a price of $38 share, which values the social network at about $104 billion. Twenty-eight year-old cofounder and CEO Mark Zuckerberg will be super wealthy, if Facebook gets its price (and likely much more) as I post ahead of the market's open.

Facebook makes available 421.2 million shares. Zuckerberg maintains voting majority, 503.6 million, which at $38 is $19.1 billion, making him the 29th richest person -- wealthier than Google's cofounders.

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It’s a strange day when some of the biggest news about the latest release of an application is a feature's removal, but this is the case with the latest version of FeedDemon. Some months ago, Google announced plans to make changes to its Reader service and this has ultimately led to FeedDemon removing the sharing features that relied on this particular service, but Google+ mostly been picks up the slack. The most recent version of FeedDemon also has a number of other changes and additions that are worth mentioning.

The program has long featured a recommendation engine that can point you in the direction of stories, articles and feed that you might well find interesting, and this has been improved to ensure greater relevance.  When you use the built in browser to view web pages, a new Ctrl+0 keyboard shortcut is available that can be used to revert to a 100 percent zoom level. If you have the Pro version of the program – as opposed to the free Lite version – you also have a new newspaper style Photo Strip view to make use of.

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Apple execs all follow the same party line: They don't talk about forthcoming products. But somebody often does, perhaps coordinated with public relations folks or even careful disclosure from someone on Apple's board. Whom isn't so much important as someone does. As I've observed for years, leaks' timings are fairly consistent -- either to lift the share price or steal some other company's thunderous announcement. I can't help but see both in several seemingly strategic leaks, starting with today's disclosure about iOS 6 features.

The Wall Street Journal reports that iCloud will get new photo- and video-sharing capabilities, which include comments and availability outside Photo Stream -- meaning people don't have to own a fruit-logo product to view them. Apple reportedly is extending photo capabilities, while adding video-sharing as feature set. Today's leak follows another -- this one from 9to5 Mac, claiming Apple will dump Google Maps for its own service in iOS 6. Both leaks communicate that Apple is serious about social cloud services and search, and I don't believe they're coincidentally timed, given Facebook's imminent IPO.

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Does reputation matter to you? Are you concerned what people say about you when you're not around? Perhaps you want to know what crap anonymous commenters post about you across the InterWebs? If the answer is "Yes" to any of these, you might be vulnerable to this tweet: "Hey some person is saying horrible things about you". Resist the temptation.

I got this one Monday and again yesterday. I started to ignore the tweet, but it came as direct message. So I clicked the shortened link, which brought me to the Twitter home page with message log-in failed. Immediately, I panicked, intuiting this likely was a phishing scam. Sure enough, Chrome revealed the fake URL and I backed off. But some other people haven't been so lucky, as Gartner analyst Mark McDonald confesses today. In reading his post, I realized it would be public service to share a bit about his experience and to warn others.

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May 9 is, in a way, a watershed day for Android -- and that's not necessarily a good thing. Many developers I communicate with repeatedly say they confront the same quandary: Android or iOS first? Maybe they choose to develop for iOS, only to ask: Android or iPad next? Google is a software developer, too, and this day put its priorities in order with a stunning iOS-first update. The new iPhone app for social network Google+ is stunning, breathtaking, immersive and makes the already great experience on Ice Cream Sandwich seem outdated -- although some of the best visuals migrate to iOS.

In a way, Google sets the wrong example for its development partners by putting iOS ahead of Android. But why not? The iOS install base is larger than Android (365 million to 300 million at last reveal); countless analyst surveys show that iOS device users are more connected and engaged; and fragmentation isn't a problem since the majority of the iOS install base is on the newest version (versus about 5 percent of Androids). Google wants Plus to succeed in a big way, so improving the experience everywhere should be a priority. But iOS first, for the next big thing, is the priority.

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What do you get when Google+ and YouTube reproduce? Hangouts on Air, which today is available globally -- well, if that's how you view 20 countries (or so it looks from the list I see). My question: What does this mean for the future of services like USTREAM? Given Google's reach with search and video services, and the growing social network, coupled with Google Plus Your World, my answer is "uh-oh".

Google+ debuted nearly 11 months ago in beta, with the Hangouts video-sharing service being one of its stand-out, and stand-apart-from-Facebook, features. Hangouts lets Google+ users video chat with up to 10 people. In September 2011, Google+ opened to the public, with big upgrades to Hangouts: "On Air", which allows watching beyond the 10 participants; mobile broadcasting for Android 2.3 and above; and collaboration, which reached beyond YouTube to shared screens, sketchpads and Docs. Today's broadened availability is all about enabling millions of self-broadcasters to reach wide audiences at low cost.

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Is your business getting good value from customer relationship initiatives, or are you even able to quantity it? Gartner says unlikely. Only half of all Fortune 1000 companies are expected to see a positive return on investments in social CRM through the end of the year. The findings call into question the effectiveness of using the social web to further business objectives, or whether companies even have the capability to measure success.

Of those failing to achieve positive ROI, only one-fifth can actually measure these failings. That means an overwhelming majority of enterprises are losing revenue through failed social initiatives and don't even know it, the analyst firm argues.

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About 13 million Facebook users in the United States either do not use or do not know about the social network's privacy controls, sharing private information they would not have otherwise. This amounts to one out of every 10 users in the country.

Consumer Reports' study of what we are posting on Facebook should give pause to chronic oversharers. For example, 4.8 million posted publicly where they were going for a day, possibly tipping off a burglar to an empty house; 4.7 million liked a page on a specific health condition or treatment for a disease, which may pique the interest of a prying health insurer.

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So um, yeah, I have a confession to make. Even though I've written dozens of stories about the dangers of cell phone use while driving or hell, even criticized Google's Project Glass on international television because it is a distraction, writing this post makes me face the music and my hypocritical ways.

British insurance company Ingenie released the results of a survey of 1,000 young drivers age 17-25 on Friday. It shows that smartphone apps are becoming an increasing distraction, and one of the biggest culprits is OMGPOP's Draw Something.

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Social networking news is not limited to the latest acquisitions by the likes of Facebook; LinkedIn, the social network for professionals, still generates headlines. The big news for iOS users: the app has moved to version 5.0 and heralds, amongst other things, the arrival of the universal version of the app; so with LinkedIn 5.0, iPad users finally get an app that enables them to tae advantage of their Retina display.

The iPhone version of the app had already come in for some praise, and the move to welcoming iPad owners to the folder looks set to head down the same path thanks to the great design that is prevalent through the interface. With tablet devices becoming increasingly common in the business world as tools of the trade, it’s good to see that apps are evolving to take this into account.

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Suddenly mobile Twitter makes lots of sense to me, and I wonder what good the desktop or web clients are at all. Versions 3.2 and 4.2, available today for Android and iOS, respectively, improve discovery, search and, more importantly, interaction with others and topics that matter most to you.

Not that Twitter mobile was bad before, it's just whole lots better now -- and where you need it most. On the go. Most of the goodness is behind the Discover tab, which after being much of a wasteland before is now lively and filled with streaming content relevant to you.

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Nokia has enough Lumia 900 marketing problems, without twitter making more. The photo with this post is pretty self-explanatory and shows how nasty promoted tweets can be.

The smartphone went on sale from AT&T April 8 for $99.99 -- that's quite a good price. Then almost immediately users started complaining about Internet connectivity problems, and Nokia quickly responded by making a magnanimous offer: $100 back to the people who already bought the phone and were willing to install a software update. Anyone else: Phone replacement. Meanwhile, Lumia 900 is free to new buyers until April 22. Okay, so why is there a promoted tweet in my feed on April 15: "That's right! Starting April 8, the Nokia #Lumia900 can be yours for $99.99 exclusively at @ATT"?

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People have too much time to waste, and I'm not one of them. But occasionally I have fun and write about others goofing off. Waste away, baby, because today's Google+ redesign has generated strange reaction to a sudden amount of white space to the right of the friend feed. People are posting with hashtag #whitespace.

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Some really strange stuff (I want to use the other "s" word, but content filters) comes into the BetaNews Tips box. I'm paying more attention to what's in it this week, given my 7-day Google Reader fast. Weirdness knows no bounds, nor my perplexity to embrace and share it. I swear to debating for 10 minutes about sharing this video. It's strange. Topical. From a vlogger with 26,664 subscribers (now I'm one of them). And, sheepishly confess, made me laugh.

Hell, I even liked the text of the email before the video link and made it the headline. If Instagram is worth one billion bucks... You got me Khyan Mansley. Commenters don't be cruel.

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Just as Facebook forces users to adopt a more cluttered, confusing appearance, Google+ simplifies and provides social networkers more control over the layout. Much as I've tried to use Facebook more, because that's where my family hangs out, Google+ is inescapable. It's a gravity well too strong to resist. For 170 million, the number of users Google revealed today, Plus perhaps is irresistible, too. That's a lot of people for a service less than a year old.

Google+ is more than a social network. It is the future of Google. Like it or not, the company has embarked on a strategy around social search, and Plus is a pillar. Competing against Facebook clearly is one of Google's goals. But there also is realistic appraisal that social is the web's future -- and why shouldn't it be with gregarious humans? Additionally, Google+ is the sun around which the company's other products will revolve -- even search -- defining a digital lifestyle empowering connections, communications and commerce.

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