Robert X. Cringely

2021 Prediction #1: Trump will do fine without Twitter, Instagram, and Facebook

I’m no Trumper. This prediction has nothing to do with politics and everything to do with how social media actually works. Following the U.S. Capitol riot of January 6th, President Trump was bumped from nearly all social media, even YouTube, with many of those changes subsequently made permanent. These moves led to speculation that Trump would be hobbled without his beloved accounts, his immediate impact on public discourse muted without the ability to tweet. While this may be true in the very immediate sense, it won’t last. Even Trump, the technical luddite, will figure it out and roar back shortly with or without those accounts.

This prediction is very similar in thinking to a column I wrote last August -- President Trump thinks he can shut down WeChat: It won’t work. That column made the simple point that such bans are hard to make stick, even for a U.S. President, simply because of the international nature and foreign hosting of the WeChat service.

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Bob's 2021 tech predictions: What a difference a pandemic makes

This is when I typically generate a list of technology predictions for the coming year. The challenge this year isn’t coming up with predictions, it’s finding a moment of calm to share them when people are most likely to read. With a pandemic rolling along and the nation in political and economic crises to boot, such a moment of clarity isn’t likely to ever arrive, so I’ve decided just to write the damned columns and see what happens.

This is the column in which I’ll review my predictions from 2020 to see how I did and whether it is even worth your while to read further. Having done this for over 20 years, historically I’m correct abut 70 percent of the time, but this year could be a disappointment given that I’m pretty sure I didn’t predict 390,000 deaths and an economy in free-fall. We’ll just have to see whether I was vague enough to get a couple right.

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2020-21 is the asterisk academic year

A few weeks ago I wrote a column about helping our children cope with distance learning as we hide from COVID-19. Since then I’ve watched the progress of my own children -- Cole (16) and Fallon (14) are still at home -- and I’ve spoken to friends and teachers all over the world. It isn’t going well. In fact, the whole distance learning experience has been a disaster that will ultimately result in this academic year being forever assigned an asterisk to separate it from every other academic year, before or after.

I hope your experience is better, but I doubt that is the case. And the fact that people aren’t generally saying what I am here is because there’s lag in the system and the teachers and school administrators, frankly, don’t want to admit just how bad things are. But shit will shortly hit fans all over the world, I assure you, and the impact will last for years to come.

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Tesla won the self-driving car war, it just isn't telling us

There was a time when I could figure something out, just plain figure it out of raw data, then blurt my conclusions out to the world through this rag just to see what would happen. And what would inevitably happen was a thousand experts would pipe up just to tell me to pipe down, saying that I was too frigging stupid to read, much less write. Except occasionally I got it right (pure luck) so, damn it, they had to keep reading my work. Well I’m back to try again and here it comes: When the history of autonomous cars is written, the winner will be Tesla. Heck, I think it’s already won.

Autonomous cars are like the graphical user interface, object-oriented programming, the Internet, or yet another K-pop boy band: you can know in advance they are coming and will define the future, you just can’t be quite certain when they will arrive or exactly what they will look like. We all now know there will come a time when most cars will be electric and they will be able to drive themselves. The only question is when will this finally happen?

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President Trump thinks he can shut down WeChat: It won’t work

Forty-five days from now, we’re told, President Trump will shut down TikTok and WeChat.

TikTok, maybe, but WeChat? Impossible. Everything Donald Trump understands about the Internet could fit in a thimble. He’s a reckless leader who isn’t bothered by things like, well, facts, so it shouldn’t be surprising that he expects to command WeChat into oblivion. But what will happen to his already limited Internet authority when that doesn’t work?

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Mark Zuckerberg's pact with the Devil

This is a column about Mark Zuckerberg and Facebook, but it starts with an old story about Intel and Monsanto from my book Accidental Empires. Stick with me here and you’ll soon understand why…

There was a time in the early 1980s when Intel suffered terrible quality problems. It was building microprocessors and other parts by the millions and by the millions these parts tested bad. The problem was caused by dust, the major enemy of computer chip makers.

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After switching to ARM, expect Apple to buy TSMC too

Readers have been asking me to comment on Apple’s decision, announced at last week’s World Wide Developers’ Conference, to start switching to Apple-designed ARM processors for its Macintosh computers. I usually don’t like to do second-day (or, in the case, second-week) stories unless I can add something new to the discussion. Oddly, I usually can and that’s the case here, where Apple’s move to ARM has a big-picture strategy component that is absolutely vital to the company’s continued success. It also doesn’t seem to be covered yet anywhere but here.

Forget all the talk about Apple moving to ARM because the chips are better than Intel’s or consume less power. You can even forget the idea that using its own chips allows Apple to be more secretive. While these points are all true, Apple would still be moving to ARM even if they weren’t. The switch is all about money, which comes down to Apple’s cost of goods on one hand and Apple’s market capitalization on the other.

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Jeff Bezos can't lose

Big technology companies have been recently coming under increased scrutiny from federal regulators. Several tech companies are reportedly under investigation, but this column is only about Amazon, which seems to be in regulatory crosshairs in part because President Trump doesn’t like Amazon founder and CEO Jeff Bezos, who also owns one of Trump’s least-favorite newspapers, the Washington Post. Ironically, Trump’s goal of breaking-up Amazon would only make Jeff Bezos at least $35 billion richer.

It’s simple: Amazon is worth a lot more in pieces than it is as a single company.

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Not just the end of IT, the end of IT contractors

Yesterday, I predicted the demise of conventional IT caused by the wide adoption of SD-WAN and SASE, accelerated by the emergency demands of everyone working from home. Now that Congress has passed a $2.2 trillion COVID-19 bail-out, let’s throw-in the implications of that legislation to see what effect it is all likely to have on what used to be IT. The short version is to expect an even bigger bloodbath as IT employees at all levels are let go forever. Please understand that some version of this bloodbath was going to happen anyway. What matters right now is how we respond to it.

While my previous column was generally about turning lower-level IT nerds into Uber drivers, this one goes a little further up the food chain to include IT contractors and consultants. Yes, I’ll be using IBM as an example, not because Big Blue is anything like a bellwether anymore, but because I just know it so well.

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COVID-19 will kill a ton of startups (or so it will seem)

Yes, I’m still predicting-away, though the pandemic is having some impact on the direction in which this narrative is going. Today’s column on startups and venture capital, for example, wasn’t even on my original list of predictions. Just as the financial markets will use this catastrophe for a reset, so, too, will Sand Hill Road, which has pretty much stopped investing and is now deciding, instead, who to kill?

The psychology of venture capital doesn’t work the way most people think. That’s because it is an industry based on failure: most startups -- the vast majority -- fail. That means most VC investment decisions are wrong. There is simply no way of getting around this fact. You can’t call yourself a VC if you don’t make investment decisions and you can’t make investment decisions without being wrong most of the time. So succeeding as a VC is not just a matter of finding good companies, but also avoiding bad companies and managing your portfolio for the greatest possible perceived total value.

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2020 brings the death of IT

IT -- Information Technology -- grew out of something we called MIS -- Management Information Systems -- but both meant a kid in a white shirt who brought you a new keyboard when yours broke. Well, the kid is now gone, sent home with everyone else, and that kid isn’t coming back… ever. IT is near death, fading by the day. But don’t blame COVID-19 because the death of IT was inevitable. This novel coronavirus just made it happen a little quicker.

I mentioned the switch from MIS to IT because that name change presaged the events I am describing here. Management Information Systems was an artifact of big business, where corporate life was managed rather than lived. Information Technology happened when MIS escaped into the wild. MIS meant office buildings and Local Area Networks while IT includes home workers in their pajamas which, frankly, describes me at this precise moment.

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My first prediction for 2020 -- IBM

For 20+ years I’ve been writing predictions every January and I guess I’m doing another set now. But this time will be different for several reasons. For one, January is over, so it has sloughed over into February. For another, I always start by going back to the year before and grading my previous year’s predictions. I’m the only guy in this business who does that. But this year I am going to bury the score a bit because I need to start with a prediction simply because it's immediate and really can’t wait. So I’ll do the scoring later, but today I have my first 2020 prediction to get out of the way.

And, finally, there is one more difference between this year and every other: this year I’ll not just say what I think is going to happen, I’ll also say what I think should happen. I’m old and cranky and there are only a couple of these so just bear with me.

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Not dead yet! What Bob Cringely has been up to…

A few days ago I tweeted something and a reader reacted, saying about Cringely, "I thought he was dead!" Not dead yet, but I should probably explain my disappearance a few months ago from life in print. I’ve just been too busy working for a living. How does a 67-year-old hack with three minor children recover from going blind, losing his home and business in a horrible fire (like 2,000 others, we are still fighting with insurance companies), while appeasing an angry crowd of Kickstarter supporters armed with pitchforks and shovels? In my case, I went looking for venture money to recapitalize MineServer and I simultaneously started a satellite launch company to fund my eventual retirement.

I am not making this up.

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The future of television

How is a television like a fax machine? They are both obsolete.

Remember a time when nobody had a fax machine? Then suddenly everybody had a fax machine. And now nobody again has a fax machine. What would have previously come by fax today is a PDF attachment to an e-mail or text or to one of a number of messaging services. Well the same transformation is happening to traditional television and for generally similar reasons. And just as fax machines seemed to disappear in just a few years, I’ll be surprised if broadcast TV in the U.S. survives another decade.

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Prediction #5 -- Drones become Pizza-to-the-Neighborhood (PTTN)

I’ve already written one prediction about autonomous cars -- that they’ll be far later to the market than most pundits and autonomous car inventors are suggesting. Today’s prediction is about a tangentially-related technology -- aerial delivery drones. These drones are definitely coming just as fast as regulators will allow them, but I don’t think they’ll be implemented in the way people expect. What we’ll see, I predict, is something I call Pizza-to-the-Neighborhood or PTTN.

Aerial drones are a new type of distribution network operating in a new kind of ether. They don’t travel on roads and neither do they travel in what we conventionally think of as airspace. Flying over cities, which is where these delivery drones are going to be used, airplanes are legally restricted from operating below 1000 feet unless they are actively taking-off or landing. Helicopters get to break this rule a bit because they can claim to be taking-off or landing almost anywhere, but fixed-wing aircraft have to stay above 1000 feet, making below 1000 feet the emerging realm of autonomous drones.

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