Butterball faces TikTok backlash as resurfaced PETA footage highlights alleged turkey abuse
Butterball is at the center of a social media firestorm after PETA resurfaced disturbing footage from 2006 showing severe mistreatment of turkeys at one of its facilities. The footage posted on Instagram, which PETA alleges was secretly recorded by an undercover investigator, depicts turkeys being subjected to violent handling and abuse, sparking outrage across platforms like TikTok.
The video has fueled a wave of criticism on social media, where users are sharing the footage and calling for boycotts of Butterball products. TikTok has been especially active, with users posting videos under hashtags like #BoycottButterball and #FowlPlay. Some TikTokers have documented returning Butterball turkeys to stores, while others are encouraging consumers to reconsider their Thanksgiving dinner traditions. The footage has reignited concerns about animal welfare in food production and whether companies are adequately addressing ethical concerns.