Microsoft Preps XP Marketing Blitz

On Monday, October 15, a worldwide marketing campaign will ring in Microsoft's Windows XP marketing blitz. Redmond's appeal to the masses will be "Yes you can" –- a broad attempt to illustrate the experiences that its latest edition of Windows can offer. The campaign will focus on product experiences such as communications and mobility for work and digital photos and music for home.

Microsoft is hoping that XP will fly off the shelves in a "Ray of Light" and has enlisted Madonna's popular song of the same expression to "convey a sense of optimism for what people and businesses can do with a Windows XP PC."

The offical launch event will take place directly in the heart of New York's Times Square district at Marriott's Marquis Theatre. Top Microsoft brass, key industry partners, and other dignitaries will be in attendance. Specific details on who will be participating in the launch event cannot be confirmed at this time.

In promotion of the event Rudolph W. Giuliani, mayor of New York, stated, "Microsoft's launch of Windows XP in our City is an affirmation of the business community's continuing commitment to New York City remaining the Business Capital of the World." The mayor continued on, "We welcome Microsoft to our city. It is another example of the fact that New York City is open for business."