Take Two Hits Home Run with MLB
2 Comments
Video game maker Take Two figuratively hit a home run on Monday and announced that not only did it strike an agreement with the MLB Players Association as reported last Monday, but it has also struck deals with Major League Baseball Properties (MLBP) and Major League Baseball Advanced Media (MLBAM).
This means Take Two will have the exclusive rights to produce true-to-life Major League Baseball video games starting in 2006. The length of the agreements was not disclosed, and there was no mention of how much Take Two paid for the rights. However, media reports last week put the value of the MLBPA deal alone at $80 million to $150 million.