Music Player Market Has Plenty of Room

A survey released by the Pew Internet and American Life Project showed that the portable digital music player market has plenty of room to expand, at least in the over-18 market. One in ten adults (11 percent) owns a digital music player, which equals approximately 22 million Americans. The group said it surmises that millions more teens own MP3 players; however, they were not included in the survey.

Highest market penetration was seen in the under-30 bracket where one in five, or 19 percent of the population owned a player. Wealth was also a factor in whether or not the respondent owned a music player. 24 percent of those who live in households earning more than $75,000 had them, while only 9 percent of those living in households making less than $30,000 owned an MP3 player.