Sony: Celebrities Like the PlayStation 3

Because consumers apparently follow what celebrities do, Sony last night held an invitation-only party to let Hollywood's hottest young stars play the PlayStation 3 before its official launch on November 17. The company also showed off the Blu-ray disc capabilities of the new console.

Largely an excuse to take photographs of actors and musicians trying out the PS3, Sony held the event in Beverly Hills and invited the likes of David Arquette, Nick Cannon, James Franco, Nicole Richie, and, of course, Paris and Nicky HIlton. Diddy, formerly Puff Daddy, gave a special concert to the A-listers at the end of the night. Microsoft held a similar event for the launch of the Xbox 360 last year.