Sony Cuts PSP Price to $169
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NEWS IN BRIEF Sony said Tuesday that it had cut the price of its PlayStation Portable gaming device to $169 USD, aiming to attract more consumers to its platform, after having sold some 25 million units by the end of 2006. The price cut would bring it closer in price to Nintendo's wildly popular DS, although it still would be $40 more expensive.
This is the first formal price cut for the PSP, although in March 2006 it began offering a Core system for $199 USD. Previously, the system retailed for $249 USD, but came with other accessories such as a 32MB memory stick duo and soft case.