Google Upgrades Analytics Interface

Google Analytics, arguably the best free tool for webmasters and marketers to analyze site traffic and track campaigns, has received an overhaul just in time for the Emetrics Summit in San Francisco. The reporting interface has been redesigned for better customization and collaboration.

Businesses and Web site owners can now access and share custom reports, as well as create a "custom dashboard" containing the data they need most. In addition, users can choose different time periods to compare performance in real time, and send personalized reports over e-mail. Current Google Analytics accounts will be upgraded over the next few weeks, Google says.