Microsoft Agrees to Acquire AdECN

Microsoft said Thursday that it had agreed to acquire AdECN, a company that deals with the buying and selling of display advertising. The Redmond company says the acquisition was a key part of its overall strategy to provide a comprehensive package of search and online display advertising to Microsoft's clients. Financial terms of the deal have not been disclosed.

"We believe the addition of AdECN to the Microsoft portfolio is a perfect fit and will create more efficiency for the industry by forming a more robust marketplace between advertisers and publishers, aggregating more supply and demand. This is good for the whole advertising industry," Microsoft's Platform and Services president Kevin Johnson said.