720p for keeps: iTunes gets HD movie downloads

Apple has turned up the juice on its iTunes movie store and now offers HD downloads of Hollywood motion pictures.

To download HD movies, users must have iTunes 8.1, which was released to coincide with the launch of the third generation iPod Shuffle last week. This is the first time movies can be purchased in HD through iTunes. Prior to this, only certain television content was available for purchase in HD, while H.264 movies in 720p were only available for rent.

HD downloads cost $19.99 and come with a standard definition version for mobile consumption. The whole package will consume between 4 and 5.14 GB of drive space.

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