Cox to roll out tru2way, new UI this summer

Cox Communications may finally be making tru2way a reality. Tru2way is a common software platform that allows software developers, cable companies, or in this case set top box DRM maker NDS, to create interactive software and Web-based applications for use on the TV.

The initiative, which began as the OpenCable platform over ten years ago, has enjoyed only a moderate push from a few big names, like Panasonic, but hasn't yet made a tremendous splash. Cox announced today that tru2way services -- which will include integrated voice communications, e-mail, news, weather, and entertainment gadgets -- will be rolled out, along with a new user interface, this summer.