HootSuite hooks up with Yammer

In a highly logical collision of functionality, enterprise social media management platform HootSuite on Tuesday announced support for Microsoft's enterprise social network Yammer had been added via a new App in the HootSuite App Directory.

With the Yammer app installed, HootSuite users can view and participate in conversations, interact with groups, Like or reply to updates, and view or add attachments directly from the HootSuite dashboard.

This integration is important for companies that heavily engage with the public on social networks and then use Yammer for internal organization and content sharing. With the app installed, both "external" and "internal" social networking can be managed in the same interface. HootSuite also has apps for enterprise services such as Zendesk, HubSpot, SocialFlow, Constant Contact, Vision Critical, and more.

"Use of social media continues to grow beyond marketing. We see departments including customer service, human resources, sales, public relations and research and development teams are looking to HootSuite for solutions to tackle collaboration problems," said HootSuite CEO Ryan Holmes in a prepared statement on Tuesday.

HootSuite users can download the Yammer app in the HootSuite App Directory immediately.