Twitch and Crunchyroll to stream five-day anime marathon

Anime is quite popular nowadays, not only with children, but adults too. Actually, some of the cartoons can have grown-up themes, making them inappropriate for kids. The Japanese animation is not just seen in TV shows and movies, but the characters are featured on merchandise and in video games too. The wildly popular Pokémon, for instance, is anime. Fans of this genre buy items such as figurines, clothing, and, sometimes, creepy body pillows too. Microsoft has even designated July to be "Anime Month" in its online store.

To celebrate the art of anime, popular Amazon-owned steaming service Twitch has partnered with American content-distributor Crunchyroll for a special viewing marathon. For five straight days, users will be able to watch anime content while chatting with others about what they are viewing. In other words, Twitch is making the act of watching anime communal, rather than private.

"The Crunchyroll anime marathon will feature episodes from series such as Yuri on Ice, Mob Psycho 100, Miss Kobayashi's Dragon Maid, and Rokka: Braves of the Six Flowers. The marathon begins on July 27 at 3:30 pm PT and will run until August 1st. The full programming schedule will be revealed on July 21," says Twitch.

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Annie Berrones, Director of Emerging Content Marketing, Twitch explains, "Anime content on Twitch always sparks a lot of positive feedback from our community given how gaming and anime culture have borrowed a lot from each other. By partnering with Crunchyroll for our first ever anime marathon and featuring more than 15 different series over the course of five days, we will be able to tap into this passion of our community in a much more robust fashion than ever before."

If you are interested in watching the marathon, you can do so here starting Thursday, July 27. While Twitch has shared a small sampling of the content that will be shown, it will be revealing the full schedule this Friday. What is some of the anime programming that you are hoping to see? Tell me in the comments below.

Photo Credit: isaac jose sanchez meza/ Shutterstock