The sales business is always tough, and when things are going downhill then sellers come up with better, more enticing offers. We're not saying Microsoft's new console is in trouble, but it is currently behind its rival in recent sales figures. And while the company will still happily sell you the previous generation model, it really, really wants you to get that spiffy new box, and a third-party is here to help out.

With business seemingly slow, GameStop has a deal to offer you. All you have to do is trade in that old Xbox 360 or, gasp, Sony PS3 to get Microsoft's latest and greatest. To be fair, the offer doesn't come directly from Microsoft, but is through GameStop, though behind the scenes deals are always a possibility.

Traditional endpoint protection is usually reliant on the use of signature-based detection systems. But of course these don't spot zero day attacks that can slip in before the antivirus software catches up.

Security solutions provider Endgame is using its extensive experience providing security intelligence and analytics solutions to the US government to offer an enterprise solution focusing on protecting critical infrastructure, enabling customers to detect and respond faster to unknown threats, and preventing damage and loss.

Announcing a new top-of-the-line smartphone around the same time rival manufacturers are also showing off their latest flagships is not an inspired move, which is why LG has decided to unveil its upcoming G4 after MWC 2015, leaving HTC, Samsung and the like fighting for the public's attention.

So, the new G4 will debut later this month, at a dedicated event that LG is holding on April 28. The flagship will arrive 11 months after its predecessor, G3, and, unlike its rivals, the South Korean maker has already revealed some details about the camera and software.

Amazon's AWS cloud offering is hugely popular, with over a million users. But it presents a security challenge for IT teams as it uses a 'shared security model' protecting the underlying infrastructure but relying on users to secure anything they place on there.

Security startup AlienVault is aiming to make protecting AWS systems easier with the launch of its Unified Security Management for AWS, offering asset discovery, vulnerability assessment, behavior monitoring, alerting and integrated threat intelligence.

When you think of the great tech rivalries, it’s unquestionably Microsoft vs. Apple that springs to mind -- after all the two firms have been battling it out for close to 40 years. Microsoft was the dominant force for much of that time, until Apple surged ahead to become the most valuable company in the world.

Both tech giants have massive, and incredibly loyal fan bases. When we write something negative or overwhelming positive about either company’s products on BetaNews, the fanboys come out in force, accusing us of bias or being on one of the firm’s payrolls. So surely it’s time to find out which company has the most loyal and satisfied customers -- will it be Microsoft or will it be Apple? Place your bets now…

While Samsung has been basking in the glory of its successful launch of the latest Galaxy model known as the S6, other news has been circulating. Most recently, reports have surfaced that the company hired people to pose as fans during the big Shanghai, China event. Probably not an unheard of practice for many companies.

The news spread quickly, with such major outlets as Daring Fireball and WantChinaTimes running with the story, though the former has now issued an update because Samsung is denying the reports, claiming it conducted a thorough investigation into the matter.

Companies are constantly on the lookout for new methods of interacting with their customer base but it can be hard to integrate these with existing systems.

Cloud communications firm Nexmo is launching a new API that allows a chat application to interact with a customer service platform.

A number of consumer groups have filed a complaint with the FTC suggesting that Google is targeting children with "unfair and deceptive" ads in YouTube Kids for Android and iOS. A letter signed by Children Now, Consumer Watchdog, Campaign for a Commercial Free Childhood, and others says that ads are displayed in a way that would not be permitted on broadcast or cable television.

The letter makes three main complaints about the app. The first suggests that Google mixes programming and ads, while another says that the relationship between Google and the manufacturers of advertised products is not clear. The groups ask for the FTC to take action to stop the advertisements.

Great presentations aren’t just about the content -- how they’re delivered matters, too. Android app Swoosh helps you stand out by stepping through your slides with just a wave of the hand.

The $2 app needs a server component on your Windows, Mac or Linux system. There’s no installation or configuration required, just run the download, launch Swoosh, and as long as they’re both on the same Wi-Fi, they should find each other automatically.

Enterprise security is a constant battle between good and evil which means that businesses can't afford to be complacent when it comes to guarding against threats.

Networking specialist Cisco is unveiling a number of new capabilities and services designed to give security professionals the edge in protecting against and dealing with attacks.

With Chancellor of the Exchequer George Osborne’s announcement that the government will pledge £40 million in funds to develop applications for the Internet of Things and Smart Cities as part of the 2015 budget, it got me thinking about how this funding could be utilized to best effect.

Every app development provider around the country must be putting together their proposals as you read this, but is this really the best use of tax-payer’s money?

When the first Star Wars film was released to theaters, I was not yet even born -- my birth was still a few years off. Still, the film franchise greatly impacted my life. How? I saw the films on VHS later on, but more importantly, I had the action figures and other collectibles. My mom even bought me an R2-D2 garbage can for my bedroom that brought me great joy. My story is not unique; people of all ages have been impacted by the films.

Sadly, the six-film movie collection has never been available for digital download -- well... legally at least. Many fans turned to the dark side and downloaded the movies using torrents and other methods. Today, Disney announces that the films will be coming to digital download services, such as iTunes, Google Play and Xbox Video. If you choose to buy it through Xbox Video, you will even get some cool exclusives.

Late February, the Federal Communications Commission announced it would change the way the United States' internet service providers are regulated. It was a major victory for the net neutrality advocates. "The internet is the most powerful and pervasive platform on the planet", said FCC Tom Wheeler. "It's simply too important to be left without rules and without a referee on the field". But elsewhere in the world, things aren't as clear and fair yet. In India -- the world's most populous democracy -- leading telecom operators in the past couple of months have made a number of moves that violate the essence of net neutrality. But thankfully more people are becoming aware of the situation and have started to push back such motions. The good news is that you -- the people -- have a chance to fix it.

Airtel, India's largest telecom operator, has announced Airtel Zero, a platform through which it will offer users free access to select mobile apps and services. The operator said that with this move, it will provide marketers with tools to let them pay for their customers' data access charges to aforementioned apps. “Akin to the established concept of toll-free voice calling, Airtel Zero will allow everyone from big marketers to small-time application developers to make parts or their entire mobile app free for customers – thus reviving interest of dormant customers, attracting new potential users and increasing retention", Airtel said in a statement. "From startups to enterprises, it is an open marketing platform that empowers companies ranging from small businesses to large conglomerates with an equal opportunity to reach out to customers in India", it added.

With businesses becoming increasingly reliant on applications to generate revenue, it’s essential that downtime and glitches are kept to a minimum.

Research from IDC and AppDynamics has shown that infrastructure failure costs $100,000 per hour on average in this 24 hour service environment. Although it’s practically impossible for businesses to prevent application failures completely, the time taken both to predict and fix them is one factor that can be improved.

Why aren’t the politicians doing anything about it? Why aren’t we talking about it more? No it’s not immigration, the economy or terrorism. It’s bigger and, readers, you created it.

I am talking about the idea that within the next 20 years, half of all jobs on this planet will automated. Those with routine low skilled jobs will be the first to go followed by huge swathes of white collar workers. Yes, the robots are coming.