How data is changing the face of marketing [Q&A]

Marketing compass

Thanks to increased ability to collect data in real time, and the use of AI to process and interpret that data, marketers have more opportunity than ever to personalize their offerings to customers.

But what does this mean for enterprises when it comes to spending their marketing budgets and establishing a digital strategy? We spoke to the CEO of DMA | Digital Marketing Agency, Solomon Thimothy to find out how digital marketing can be used to drive business growth.

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Kodi 18 'Leia' is officially available -- download it NOW!

The Kodi Foundation pushed out the fifth and final Release Candidate of Kodi 18 two weeks ago, and after some minor bug fixes and improvements, the hugely popular cross-platform home theater software is finally judged ready for prime time.

If you’ve been waiting patiently for the official stable release of the new Kodi, the great news is you can download it now.

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Symantec boosts its endpoint security offering

endpoint protection

Sophisticated attackers are increasingly taking advantage of the complexity of endpoint environments to exploit gaps and discover new paths to lucrative targets.

Symantec is announcing enhancements to its endpoint security portfolio designed to defend against the most sophisticated cyberattacks as well as improving application discovery and risk assessment.

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Rush to digital transformation puts security of data at risk

Risk dial

Digital transformation projects are underway in the vast majority of businesses, according to a new report, but 'aggressive' transformers are most at risk from data breaches.

The latest Data Threat Report from Thales eSecurity shows digital transformation in some form is happening in 97 percent of organizations. 86 percent say they feel vulnerable to threats, yet less than a third of respondents (only 30 percent) are using encryption within these environments.

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SteelSeries launches 'Stratus Duo' dual wireless gaming controller for Android and PC

Mobile gaming is all the rage these days, with gamers playing titles like Fortnite and Minecraft on their smartphones. Want to know a secret, though? Touchscreen gaming largely sucks. Pardon my crass language, but it is true. Using a virtual thumb-stick and on-screen buttons simply isn't fun. The truth is, to really enjoy a game on mobile -- other than casual time-wasters actually designed for touch -- a controller is an absolute must (when compatible).

If you are both a PC and Android gamer, and you want a great controller for both platforms, SteelSeries has a new product that could be perfect for you. Called "Stratus Duo," it can connect to a PC wirelessly using a USB dongle, or to Android with Bluetooth. Then, by flipping a switch, you can go back and forth between each. In other words, there is no need to re-pair each time you switch, as is typical with a Bluetooth-only controller. And yes, if you prefer, you can connect it to a PC using a cable (micro USB and not USB-C, sadly).

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Fortnite update brings support for external controllers to iOS and Android

Fortnite Chiller Grenade

Epic Games has released an update to the mobile version of Fortnite which will help to level the playing field between iOS, Android, console and desktop gamers.

If you've struggled to battle with the game's on-screen controls, Fortnite patch 7.30 could be just what you have been waiting for. In addition to other new features and bug fixes, the update adds support for Bluetooth controllers in iOS and Android -- and a new weapon!

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JavaScript is favorite language among developers

Developer team

A survey of over 70,000 developers from around the world reveals that 73 percent say they are proficient in JavaScript.

The study from hiring platform HackerRank shows JavaScript has replaced Java which took the top spot last year.

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How to disable FaceTime and protect your privacy

FaceTime icon crossed out

By now you have probably heard about the bug that's been discovered in Apple's FaceTime. In short it is an exploit that lets you connect a call you have placed rather than waiting for the recipient to pick up -- so you can then listen to audio and watch video.

Apple is working on a fix, and it you want to be sure that you don't fall victim to eavesdropping, you should think about disabling FaceTime on your iOS device. Here's how to do just that.

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Massive FaceTime privacy bug lets people eavesdrop on audio and video calls before they've been answered -- and Apple doesn't have a fix yet

FaceTime icon

Apple is scrambling to fix a serious bug that has been discovered in its FaceTime messaging services. The bug makes it possible to spy on the people being called, even if the call is not picked up.

This is a serious privacy issue, as it gives someone the ability to secretly eavesdrop on someone -- or even watch them -- without their knowledge. At the moment, Apple does not have a fix but the company says it is working on the problem and will address it by the end of the week. In the meantime, you may want to consider disabling FaceTime on your iOS device.

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Fluance launches Ai60 powered 6.5-inch bookshelf speakers with Bluetooth

Fans of music have many ways to listen to their favorite songs these days. Thanks to services like Apple Music, Spotify, and Pandora, long gone is the need to depend on physical media. With that said, many audiophiles still prefer vinyl and CD to streaming or playing files. Of course, lossless digital media files -- such as FLAC -- are also a great way to enjoy tunes without compromise.

Regardless of how you choose to play your music, it is always wise to invest in quality speakers and headphones. Speakers in particular are very important to get right, as not only is quality important, but volume too. Someone in a tiny studio apartment will have different needs than someone with a big house that throws parties. Today, Fluance launches a pair of powered 6.5-inch bookshelf speakers that should meet the needs of many. Called "Ai60," they are extremely versatile -- there are a few different hardwired options for connecting to, say, computers and stereo receivers, but also, Bluetooth for convenience.

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Ten top tips to keep your information secure on Data Privacy Day

privacy

One of the biggest threats as you browse the internet isn’t hackers trying to get into your computer (a common misconception) or the potential of accidentally installing malicious software. Your security suite should take care of both these issues.

No, the single biggest issue is your personal data and the information you leave all over the internet when you share your content, chat with other people and the login information we use to access our online data. What can we do to safeguard our personal data and keep it away from people seeking to exploit us? Here are our top tips.

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Dropbox splashes $230 million on e-signature startup HelloSign

Dropbox on smartphone

Cloud storage firm Dropbox has announced that it is to acquire HelloSign -- a San Francisco-based startup that provides electronic signature and document workflow services -- for $230 million in cash.

The acquisition is the largest ever made by Dropbox, and it is expected to be completed in the first quarter of the year. The purchase bolsters Dropbox's offerings and gives it a firm footing to better compete with the likes of DocuSign.

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69 percent of employees share passwords with colleagues

Written passwords

According to a new study, 69 percent of respondents admit to sharing passwords with others in the workplace, and 51 percent reuse an average of five passwords across their business and personal accounts.

The study by authentication key vendor Yubico and Ponemon, released to coincide with Data Protection Day, also finds two-factor authentication isn't widely used, 55 percent don't use it at work and 67 percent don't use it for their personal accounts.

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Try not to laugh -- for Data Privacy Day, Facebook wants you to take a Privacy Checkup

Facebook privacy checkup 2019

Facebook is not a platform that's synonymous with privacy -- far from it. In addition to the things users purposefully share with the social network and the people they are connected to on it, there have been a seemingly endless string of scandals about unauthorized third parties being granted access to private data, data being shared between apps, and so on ad nauseum.

With today being Data Privacy Day, Facebook is trying -- apparently without a faintest hint of irony -- to jump on the bandwagon. Starting today, the company is launching a new Privacy and Data Use Business Hub, as well as inviting users to take a Privacy Checkup.

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Microsoft cripples Windows Media Player on Windows 7 -- a seemingly dirty tactic to increase Windows 10 upgrades

Windows 7 is still a great operating system -- one that millions of people use every day. Understandably, Microsoft cannot support the OS forever, so it will stop doing so in less than a year. While I would urge many Windows 7 users to switch to a Linux-based operating system, Microsoft would rather these folks upgrade to Windows 10 instead. The problem? Many Windows 7 users purposely avoided the newest version of Windows due to overall bugginess and a perception of spying due to aggressive telemetry. Embarrassingly, Windows 10 -- initially released in 2015 as a free upgrade -- only recently overtook Windows 7 in marketshare. Yikes!

The right thing to do at this point, is to allow Windows 7 to function as it has until support runs out, right? I mean, why add stress to the lives of existing Windows 7 users? Sadly, Microsoft has a different idea. You see, the company has decided to purposely cripple both Windows Media Player and Windows Media Center on Windows 7, and Windows Media Center on 8.x. Microsoft will stop supplying metadata for media through these much-used programs. As you can guess, Windows Media Player on Windows 10 will continue to offer this capability. Hmm, I wonder why that is...

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