Emails beat social media in the battle for consumer engagement

Marketing compass

It's easy to believe that marketing to younger generations would be best conducted via social media, but a new survey shows that email is still a more effective tool.

The study from email marketing brand Campaigner looks at the preferences of online shoppers and revealed insights into how to most effectively market to different consumer generations.

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Facebook on moderation and community standards: 'we take our role extremely seriously'

multiple-facebook-logos

Recently leaked documents gave a unique insight into just what can be posted on Facebook, and what moderators are expected to censor. In response to this, the company's head of global policy management, Monika Bickert, has written a lengthy statement in which she tries to explain how Facebook choose what to censor.

While some of Facebook's policies are well known, this is not true of all of them, and this is not without reason. Bickert explains: "We don't always share the details of our policies, because we don’t want to encourage people to find workaround." She says that Facebook faces a difficult task in determining whether a post that is reported should be removed or not.

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New open source database designed for enterprise users

Business database

Businesses are looking for database technology that increases their agility, scalability, security, and supports a range of different use cases, at the same time keeping down costs.

On the other hand developers want a database that is open and extensible, and lets them easily develop many different types of application.

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Find out who shut down your PC and when, with Shutdown Logger

ShutdownLogger.200.175

Security developer NoVirusThanks has released Shutdown Logger, a free Windows service-based application which records details about every shutdown event.

The package logs the time and date of each shutdown, the system uptime to that point, and the names of any logged-in user accounts.

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Windows 10 China Government Edition allows China to control encryption and telemetry

microsoft-china

Microsoft's event in Shanghai today may have been mainly about the Surface Pro, but there was also news of a new version of Windows 10. The new version -- which we reported about a couple of months ago -- is called Windows 10 China Government Edition and it makes a number of concessions to keep Chinese officials happy.

It’s a release that raises a lot of questions. The Windows 10 China Government Edition allows the country to not only use its own encryption, but also to control updates, remove unwanted apps, and manage telemetry. Users around the world will almost certainly be asking why control over telemetry is not an option for them, and what the implications of making changes for the Chinese government could be.

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Microsoft announces the thinner, faster new Surface Pro

Surface Pro (3)

At today’s launch event in Shanghai, Microsoft officially took the wraps of its new Surface Pro tablet. There was no official live stream, and the software giant’s live blog was hit by technical difficulties which meant it wasn’t updated as intended, but we finally have the information on the new device, which Microsoft describes as "the most versatile laptop."

Called simply Surface Pro, the tablet is a beautifully crafted device that’s the thinnest and fastest produced so far. It’s powered by the Core i7 7th Gen Kaby Lake processor, and promises 13.5 hours of battery life -- that's a big 50 percent improvement over the Surface Pro 4.

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Huawei unveils MateBook X, MateBook E, and MateBook D Windows 10 devices

Huawei-2017-20

Last year, Huawei released its first-ever Windows 10 device -- the MateBook. The tablet/laptop hybrid was a bit underpowered, but had incredible build quality and a gorgeous screen. It also had solid speakers and a fast fingerprint reader. Overall, I picked it as my favorite Windows 10 device of 2016. Today, Huawei unveils its successor -- the MateBook E. It isn't a radical redesign, which is a good thing.

The company is not stopping there, however, as it also announces two new MateBook computers which are traditional laptops -- the "X" and "D". The former is a very svelte and elegant 13-inch Ultrabook, while the latter is a larger 15.6-inch laptop.

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Symantec pins WannaCry on North Korean Lazarus group

Symantec logo sign

There have already been suggestions that the now infamous WannaCry ransomware was the work of the North Korean hacking group Lazarus. Security firm Symantec now says it is "highly likely" that Lazarus is to blame, having unearthed further evidence of the re-use of code from other attacks by the group.

But while the links to Lazarus are strong, North Korea denies that it was involved in any sort of state-sponsored attack, dismissing such claims as "a dirty and despicable smear campaign." It is thought that the group -- also responsible for attacking Sony Pictures and stealing $81 million from the Bangladesh Central Bank -- operated independently for personal gain.

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New software adds secure authentication to any enterprise application

identity login

Increased numbers of phishing and other cyber attacks are putting companies under greater pressure to secure their applications.

Conventionally this requires re-coding or other work to achieve, but new software from behavioral firewall specialist Preempt lets organizations add secure authentication to any enterprise application.

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Phishers cash in on WannaCry attack

Phishing

The UK's ActionFraud cyber crime reporting center is warning customers of BT’s internet services of a phishing scam claiming to protect against WannaCry-style attacks.

The emails claim that BT has launched preventative measures to protect data on an international scale and try to get recipients to click on a link to a 'security upgrade'.

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Apple and Nokia end all litigation as they sign patent license and business cooperation agreement

Apple logo

Apple is dropping its lawsuit against Nokia. The iPhone manufacturer and the Finnish company reached an agreement to not only bring the intellectual property dispute to an end, but also to start a multi-year patent license.

Described as a "meaningful agreement", details of the new arrangement are confidential, at least for the time being, but Apple does shed a little light on what's going to be happening moving forward. Apple will receive network infrastructure product and services from Nokia, and the company will also resume carrying the Withings health products Nokia bought.

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Google Cloud IoT Core helps businesses manage data and devices

google iot core

Google has announced the launch of a new service to help businesses handle large volumes of data created by their IoT devices.

IoT Core will look to take on the likes of AWS and Microsoft, although a company's spokesperson says that Google is not playing catch up.

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LG X venture is an affordable and rugged Android smartphone that is exclusive to AT&T

LG-X-venture-01

LG makes absolutely wonderful Android smartphones, with the G6 and V20 being two of my recent favorites. Both of the those flagships offer quality experiences, although they can be a bit pricey.

Today, LG announces a new phone called the "X venture." It borrows aspects from both of the aforementioned smartphones, but at an insanely low price. Exclusive to AT&T in the USA, the Android 7.0 Nougat phone has a massive 4,100mAh battery and features upgradeable storage via micro SD. Best of all, it is extremely rugged.

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Customers prefer bots over humans for support

support key

People are now more receptive of bots in customer support services, a new report by LivePerson has concluded. Consumers would rather talk to a bot than to a human, and usually rate the interaction with the digital helpers as a great one.

Even though the general opinion of bots was that they were implemented by companies to cut costs, it is now being realized that it was also (or even more) about the speed of service.

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Android vs. BlackBerry Round 2: The battle of car operating systems

QNX Car

BlackBerry has a pretty decent market share. When was the last time you heard that sentence? If you're talking about smartphone competition, it's been a while. In the world of in-vehicle operating systems, however, a new story is beginning to unfold.

As with its phone business, BlackBerry has a storied history with in-car telematics, with a footprint dating back more than 20 years. Its most relevant current presence, though, goes back to 2010. That's when BlackBerry (then known by the now-defunct parent company name Research in Motion) acquired the Unix-based embedded operating system QNX.

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