How LLMs could revolutionize ad blocking
Ad blocking software has traditionally relied on filter lists. These need time consuming and regular maintenance in order to keep them up to date and effective.
There have been previous attempts to update ad blocking using machine learning, but new research from AdGuard looks at the potential to use large language models (LLMs) to improve the way it works.
YouTube Premium Lite launches in the USA
YouTube is finally rolling out Premium Lite in the USA (coming soon to Thailand, Germany, and Australia). For the princely sum of $7.99 per month, Google is promising subscribers a mostly ad-free experience.
Although Premium Lite offers an official way to remove ads, it won't hide those baked directly into videos by creators. That’s right, even if you shell out for this plan, you’ll still have to sit through sponsored segments for VPNs, meal kits, and mobile games, because YouTube can’t really do anything about those. Quite frankly, that just doesn’t seem fair.
