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Like death and taxes, ads are an inevitability. This is something that applies to the world of technology, but particularly anything even remotely connected to the internet.

Proving the above, as well as the old adage that there is no such things as a free lunch, OpenAI is planning to bring advertising into ChatGPT. This is not something that the organization has officially announced, evidence that ads are coming has been uncovered.

Unless you can count yourself among those who have a premium subscription, using YouTube means having to endure ads. This is annoying, but it could be getting a whole lot worse.

And things are getting worse because of artificial intelligence. Google has announced Peak Points, a Gemini ai-powered feature that gives advertisers way to hit you with ads when you are most engaged with a video.

In the tech world, it Google that is most readily associated with ads, but it is far from alone. Apple is perhaps not quite as guilty of bombarding people with advertising as some companies, but starting October 25, the App Store will be used to display more ads than ever before.

Although Apple has not exactly shouted about the impending change -- one that is sure to irritate even the most devote fans of Apple -- details of what is happening have been shared in emails sent out to developers. As of Tuesday, the Today tab of the Apple Store will be home to adverts.