Articles about AI influencers

Brands are increasingly testing AI influencers, but trust in them is low

AI influencer

Global influencer marketing spend is forecast to reach $32.5 billion in 2025, with much of the new growth coming from AI influencers, according to a new case study by UNmiss.

From polished AI Instagram avatars to TikTok personalities who never sleep, brands are increasingly testing whether audiences care if creators are real or virtual.

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