Emmy dominance by Apple TV+: Quality storytelling or Big Tech influence?
As Apple TV+ celebrates its record haul of 54 Emmy nominations across 13 Apple Originals, a deeper look into this achievement paints a rather unflattering portrait of the streaming landscape. The tech giant, not traditionally known for its entertainment content, has managed to secure the third highest number of nominations, a mere three years since its global launch. It raises questions: Have the Emmys become an echo chamber for Silicon Valley dollars? Is the true art of storytelling being overshadowed by big-budget, big-tech funded content?
A key component of this success lies in Apple's breakout hit, "Ted Lasso," which grabbed 21 nominations. However, the series has already won Emmys in its first two seasons, prompting one to wonder if Emmy voters are merely defaulting to established winners rather than seeking out new, innovative content.