Business is booming for AI assistants as they take on bigger roles
The AI assistant market is projected to grow from $3.35 billion this year to $21.11 billion by 2030, according to Indian research firm MarketsandMarkets.
This represents a compound annual growth rate of 44.5 percent, with North America forecast to have the largest share during that five year period.
Salesforce attack exposed Google Ads customer data
Google has revealed more details about an attack on one of its corporate Salesforce instances. The company now says that the attack exposed user data of Google Ads customers.
The security issue was spotted by Google Threat Intelligence Group (GTIG) back in June. Activity by UNC6040 – described as a financially motivated threat cluster that specializes in voice phishing (vishing) – hit Salesforce and subsequent investigations have revealed the extent and impact of the attacks.
Technical implementation guide: Securing Salesforce under DORA requirements
As financial institutions prepare for the EU's Digital Operational Resilience Act (DORA) enforcement in January 2025, IT teams face a complex challenge: ensuring their Salesforce implementations meet new technical requirements while maintaining operational efficiency.
The regulation's focus on ICT risk management demands a comprehensive technical approach beyond basic security measures. For organizations utilizing Salesforce as a critical business platform, this represents a fundamental shift in how system architecture and security must be approached.
Biggest tech acquisitions of 2022
The economic downturn of 2022 hasn’t stopped the tech industry from engaging in merger and acquisition activity. Though deals have decreased by 40 percent in the first half of 2022, several firms and solution providers have negotiated pacts of up to billions of dollars.
Most of the acquisition activity is because of the overall decline in the stock market. When prices plunge and company valuations reduce, firms step in to bargain.
Salesforce misconfiguration can expose sensitive data
Researchers at Varonis are warning about a Salesforce misconfiguration that can expose sensitive data to anyone on the internet.
The issue is in the Salesforce Community, which lets Salesforce customers create their own websites to connect with users outside their organization and collaborate.
How automation can help people do their jobs [Q&A]
The past year has seen many changes to the way businesses operate, including a stepping up of digital transformation and more interest in automating processes.
But many people still fear that greater automation could lead to a loss of jobs. We spoke to Yakaira (Kai) Nunez, senior director of research and insights at Salesforce to discover why she thinks enterprises can deploy automation to partner with rather than replace humans.
Why Salesforce is no Microsoft competitor [Q&A]
Late last year Salesforce acquired Slack for $27.7 billion, a deal that has caused major waves within the enterprise software market as pundits try to forecast how the chat app fits under the Salesforce umbrella and whether this is an attempt to challenge Microsoft for the enterprise.
We spoke with CoreView CEO Shawn Lankton, whose company is not only a Microsoft Gold partner but whose SaaS management platform supports enterprises that operate cloud and hybrid environments. He gave us his thoughts on Salesforce's motivation behind the sale and how it will shape the enterprise software world.
UK tech sector gets £2.3 billion investment boost
As part of London Tech Week, 1,600 new jobs and billions of pounds of investment into the UK economy have been announced at an event hosted by Prime Minister Theresa May in Downing Street.
Private sector funding comes from companies including Salesforce, which is investing £1.9bn in the UK over the next five years, this will include the opening of its second UK data center in 2019.
Robin the AI-based assistant automates tedious sales tasks
Sales staff often find themselves spending time on administrative tasks that keep them away from actual selling.
San Francisco-based company SalesHero is aiming to change that with the launch of Robin, a new AI assistant for sales staff that learns from the user's actions and automates processes to improve daily productivity.
Dropbox and Salesforce partner to boost enterprise collaboration
Cloud platform Dropbox and leading CRM provider Salesforce have announced a new partnership to connect their platforms, allowing companies of all types and sizes to collaborate and connect with their customers across sales, service, marketing, commerce, and more.
Users will be able to create branded, customized Dropbox folders within Salesforce Commerce Cloud and Marketing Cloud using a new digital asset engagement solution. Folders will be available to both internal teams and external partners.
AI + AI does not augmented intelligence make
IBM and Salesforce made an interesting announcement recently that they’re combining the robust Artificial Intelligence technologies of IBM Watson and Salesforce Einstein into a powerhouse solution for customers. They’re calling it IBM Bluewolf’s "augmented intelligence" solution for telecommunications.
The announcement showcases the power of putting multiple artificial intelligence solutions together for new, more robust, connected capabilities delivered to customers more quickly. While we’re well on our way to augmenting intelligence, we have a long ways to go before claiming we’ve augmented intelligence.
Salesforce reveals AI-powered Einstein Analytics
Salesforce has revealed the launch of its most advanced CRM analytics platform yet.
Called Einstein Analytics, this platform leverages artificial intelligence to the analytics workflow, allowing users to automatically create CRM insights. The AI will also be able to recommend actions which improve customer service and boost sales, as well as helping optimize marketing campaigns.
Does the integration of Microsoft Dynamics 365 and LinkedIn lay the groundwork for a CRM software war?
When Microsoft purchased LinkedIn back in December 2016, many predicted the eventual integration of Dynamics with the world’s primary professional social network. As well as being a valuable business networking tool, LinkedIn is just as useful for cold sales leads and recruitment prospects as it is for connecting people.
With Dynamics 365 designed to combine the company’s CRM and ERP services into a single cloud-based platform, the prospect of having access to nearly 500 million LinkedIn users could be more than enough to sway a new customer towards Microsoft. Dynamics 365 now has a clear advantage, but what impact will this have on the CRM software market when pitted against its competitors?
IBM and Salesforce partner to help businesses make smarter decisions
Although artificial intelligence has been around for some time, it's generally been beyond the reach of most businesses.
A new collaboration between industry giants IBM and Salesforce aims to put AI-enabled technologies into the hands of millions of users to help them make better informed decisions.
Business needs a 'connectivity-first' approach
Many companies are realizing that traditional integration approaches no longer satisfy business requirements and are not designed for the digital age, according to a new report.
The State of Salesforce Connectivity survey from cloud integration company Jitterbit looks at integration trends and needs from 300 companies from 33 different industries running Salesforce.
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