Supercharge your online visibility: 10 strategies at the intersection of social media and SEO
Visibility is everything in business. That used to include spending money on a billboard and a flashing sign, but today it's all about your web presence. Google reports that 97 percent of consumers look for local businesses online. If you're a single entrepreneur or freelancer, you must have a good presence in web to stand unique from everyone.
However, what exactly is an online presence? How do you stand out from the crowd when there are so many small enterprises vying for customers' attention? This manual will explain the advantages of building an online brand for you and show you how to do it successfully.
The misconceptions around ChatGPT and the potential threat it poses to Google and other search engines
Since its public unveiling at the end of 2022, many have speculated that ChatGPT is the ultimate route for Microsoft to gain market share and overtake Google as the leading provider of search. In fact, some have even gone as far as saying that it will be a Google Killer, ending its supremacy of search engines online. However, the idea of generative AI making search irrelevant is a misunderstanding of what this technology genuinely represents.
If we look at how Google has launched Bard, its alternative to ChatGPT, it’s clear that generative AI is not a threat to search but rather an enhancement. Marketed as a complement to search, Bard represents Google’s entry into the generative AI market and its chance to rewrite the narrative around this technology. With ChatGPT and Bard taking the internet by storm, this distinction is crucial for organizations. While generative AI is powerful, complementing it with search greatly enhances its power and versatility, and may be the perfect solution that businesses have been searching for to gain a competitive edge.
AI-driven SEO techniques for website optimization
In today's digital age, having a strong online presence is crucial for businesses of all sizes. Search engine optimization (SEO) is an essential component of any online marketing strategy. It involves optimizing your website to improve its search engine rankings and attract more potential customers. With the advent of artificial intelligence (AI), businesses can now use AI-powered tools to improve their SEO efforts. In this article, we will discuss how to use AI SEO to improve your website and attract more potential customers.
Before we dive into the details of using AI for SEO, it's important to note that hiring an SEO consultant can also help you improve your website's rankings. An SEO consultant can provide you with valuable insights into your website's performance and help you develop a customized SEO strategy that meets your specific needs. When hiring an SEO consultant, look for someone with a strong track record of success, experience in your industry, and a deep understanding of SEO best practices.
Whether you like it or not, AI is coming to search engines
The public release of ChatGPT has started an AI craze that has taken the online world by storm. ChatGPT, for those unaware is a language model that has been trained for dialogue specifically.
It works similarly to chatbots, but is not as limited to returning information based on certain keywords in requests.
DuckDuckGo says it hasn't removed pirate sites from its index
On Friday, we reported how it appeared that privacy-focused search engine DuckDuckGo had begun following in Google’s footsteps and removing copyright infringing links from its search results. As noted by TorrentFreak, sites affected included The Pirate Bay, 1337x.to, and popular YouTube downloader youtube-dl.
However, DuckDuckGo says the firm hasn’t removed the sites from its index, and goes on to explain the reason for the issue.
DuckDuckGo quietly begins removing pirate sites from its search results [Updated]
For years now, Google has been down-ranking -- or even removing entirely -- pirate sites from its search results. Privacy-focused search alternative DuckDuckGo has resisted taking similar action, making it a good choice for anyone seeking out such services.
Back in 2018, in a bid to avoid potential copyright liability, it did remove access to around 2,000 'bangs' -- shortcuts that let you run a search directly on a particular website -- for copyright infringing sites like The Pirate Bay and 1337x, but this didn’t affect the results in the search engine itself. It seems that has now changed.
Is Microsoft to blame for DuckDuckGo 'censoring' Russian search results?
We recently reported that privacy-focused search engine DuckDuckGo had taken the decision to downrate sites that publish Russian propaganda and disinformation. At the time, CEO Gabriel Weinberg said that the move came because the company was "sickened by Russia’s invasion of Ukraine and the gigantic humanitarian crisis it continues to create"... but this may not be the whole story
The announcement by DuckDuckGo caused upset on the left and right of the political spectrum, but it seems that the ire and claims of censorship might have been misplaced. It is actually Microsoft that is to blame. Or maybe the EU.
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