How to protect your organization against SEO poisoning and malvertising


Alongside traditional approaches like software vulnerabilities and misconfigurations in applications, hackers are constantly looking for new ways to get into devices and corporate networks. Two of the biggest growing threats are Search Engine Optimization (SEO) poisoning and Malvertising.
SEO Poisoning is where hackers lure victims to legitimate websites by populating them with content on topics of interest to potential victims. For example, Gootloader, an Initial-Access-as-a-Service operation, targets law professionals because they handle sensitive business data that can be extremely valuable. Hackers use Gootloader to get a foothold into an organization’s IT environment and then spread laterally through the entity’s IT network to implant ransomware or exfiltrate data.
Supercharge your online visibility: 10 strategies at the intersection of social media and SEO


Visibility is everything in business. That used to include spending money on a billboard and a flashing sign, but today it's all about your web presence. Google reports that 97 percent of consumers look for local businesses online. If you're a single entrepreneur or freelancer, you must have a good presence in web to stand unique from everyone.
However, what exactly is an online presence? How do you stand out from the crowd when there are so many small enterprises vying for customers' attention? This manual will explain the advantages of building an online brand for you and show you how to do it successfully.
AI-driven SEO techniques for website optimization


In today's digital age, having a strong online presence is crucial for businesses of all sizes. Search engine optimization (SEO) is an essential component of any online marketing strategy. It involves optimizing your website to improve its search engine rankings and attract more potential customers. With the advent of artificial intelligence (AI), businesses can now use AI-powered tools to improve their SEO efforts. In this article, we will discuss how to use AI SEO to improve your website and attract more potential customers.
Before we dive into the details of using AI for SEO, it's important to note that hiring an SEO consultant can also help you improve your website's rankings. An SEO consultant can provide you with valuable insights into your website's performance and help you develop a customized SEO strategy that meets your specific needs. When hiring an SEO consultant, look for someone with a strong track record of success, experience in your industry, and a deep understanding of SEO best practices.
BenQ launches ideaCam S1 Pro webcam


The BenQ ideaCam S1 Pro is a cutting-edge desktop webcam designed to meet the demands of remote creative professionals. With its versatile shooting modes, high-resolution imagery, and innovative features, the ideaCam is redefining the way creative projects are brought to life in the remote work era.
Featuring four shooting modes, including Portrait, Desk View, Handheld, and Macro, the ideaCam offers unparalleled flexibility. Users can seamlessly switch between modes to capture objects, documents, and even close-up shots with exceptional clarity and focus, elevating their creative endeavors.
SEO techniques used to get users to trust phishing sites


Search engine optimization (SEO) is used to boost the ranking of websites by ensuring they offer quality content and a good user experience.
But new research from global threat intelligence firm Cybersixgill shows, perhaps not too surprisingly, that similar techniques are being exploited by threat actors to boost trust in their sites.
Leveraging keywords in the absence of individual user tracking


It’s not often that an industry valued at over $330 billion faces an existential threat to profitability, but that’s exactly the case for digital advertising.
Scandals like Facebook and Cambridge Analytica, compounded by numerous user data leaks within Big Tech, are changing how the general public and regulators think about programmatic advertising via third-party cookies. Large regulatory bodies across the United States and abroad are clamping down on this data collection process, and industry-leading companies are following suit.
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