Twitter teams up with Datalogix (DLX) in a new program that enables brands to track the impact that their tweets have on sales. Referred to as "offline sales impact", the program can be used to see just what effect promoted and regular, "organic" tweets have on the number of units shifted from shop shelves.

The precise process involved is not revealed, but the program sees Datalogix send Twitter a list of hashed email addresses which is then compared to a list of email addresses associated with Twitter accounts.

Continue reading →

Instagram just introduced a major change to the video-posting feature in its Android and iOS mobile apps, with the popular social network now allowing users to upload pre-recorded clips from the smartphone's gallery.

The revamped video-posting feature is part of the new Instagram apps for Android and iOS, version 4.1. "Starting today you can upload videos from your phone's media library and share those moments to Instagram regardless of when they were captured", says Instagram. "Once you select the video clip you'd like to import, you can trim it down to the exact part you like best. We've also made it so that you can choose how you square-crop your clip so you can keep the action front and center".

Continue reading →

Throughout the UK internet users are benefiting from accelerating access speeds according to research by Ofcom. The average residential broadband speed now clocks in at 14.7Mbit/s -- around four times the speed back in November 2008 when figures were first published.

Of course, these are average figures, and the majority of web users will find that their actual connection speed is well above or below 14.7Mbit/s. One of the key factors influencing obtainable speed is location. Customers in rural areas were found to have download speeds that were less than half of those enjoyed by customers in urban areas -- 9.9Mbit/s compared to 26.4Mbit/s.

Continue reading →

It's one of the mysteries of life. It may not quite rank up there with who shot JR or why the word "monosyllabic" has so many syllables, but there can be few Facebook users who have not wondered why particular stories appear where they do in their news feed. Now, Facebook reveals details of the secret algorithm that determines how content is ranked.

According to the social network there are around 1,500 stories waiting for the average user to see upon logging into their Facebook account. Few people have the time to scroll through all of them, with research showing that users manage to work through just over half of the stories. Prioritization is needed and this is where the algorithm comes into play.

Continue reading →

Social integration is one of the most interesting features of Outlook.com, as it allows users to manage emails and, at the same time, chat with friends on Facebook, Google Talk and Skype. Microsoft started to integrate the latter service in late-April, with the roll-out continuing into the summer and, now, the company announces a new change as the process reaches its final stages.

Microsoft just revealed that, "as part of adding Skype to Outlook.com", users will no longer be able to access the social messaging history through the adjacent folder, as it will be removed "sometime this fall". The feature will still be available, but only through the Messaging panel.

Continue reading →

We've talked about Twitter and the subject of policing the Internet quite a bit recently. It's not just us. Countless websites, newspapers, blogs and TV news channels have debated just what can be done to stop the problem of online abuse.

Part of the problem is that Twitter is -- as is the case with much of the Internet -- largely anonymous; or at least that's what most users think. They must think that, or they would not behave so stupidly and recklessly online. The reality is that, unless someone has taken measures to cover their tracks through proxy servers or other masking techniques, it's not really all that difficult to link an online message to, if not an individual person, at least an individual machine -- with the help of ISPs and other parties.

Continue reading →

A common complaint addressed to Windows Phone 8, which is coming from users of the tiled smartphone operating system, the tech media or those who like other platforms, is the lack of an official Instagram app. Even though third-party clients like Instance -- which now has over 330,000 users -- prove that the popular photo and video-sharing network has its fair share of fans on Windows Phone 8, Instagram has yet to be persuaded to build a homebrew app. Let's not even approach the rumors, none of which have yet to bear fruit.

In my opinion, the lack of an official Instagram app for Windows Phone 8 is an issue blown out of proportion. Instance is a competent third-party client and, by the looks of it, the upcoming 6tagram is shaping up to be an ever better offering than any other non-official app available for the tiled smartphone OS. I have been using 6tagram for the past couple of days -- it is still in beta at the moment -- to tell you what you can expect after the public launch.

Continue reading →

It may not be an update that will set the world on fire, but it's one that will be welcomed by anyone who manages a personal and a work Twitter account. The Window 8 version of the app now includes support for multiple accounts, so there's no need to keep signing in and out.

This is good news not only for tweeters who use Twitter for business and pleasure, but also those who just like to maintain more than one persona online. Other additions to the app include list support for easier management of the accounts you follow.

Continue reading →

The rapid growth in usage of tablets and smartphones is turning us into a nation of multi-taskers according to a report by the UK telecoms regulator Ofcom. Although 91 percent of adults tune in to the main TV set in the lounge at least once a week, around 53 percent now access other media whilst watching television.

We're interacting with TV shows or sending off tweets and Facebook posts about them whilst we watch. We're also performing unrelated tasks like shopping and surfing the web whilst the TV is on. Most of this is done via smartphones, with 51 percent of adults now owning one compared to only 27 percent two years ago. Almost a quarter of households now own a tablet computer too.

Continue reading →

For most of us the digital revolution started some time ago. Working in journalism for nearly 15 years means that I have seen things change enormously, but even back in the late 1990s it was clear that the web was where it was at -- or where it was going to be. Newspapers and magazines have had to adapt to fight for ever-decreasing audiences in a changing market. But not everyone has been moving at the same pace, or has quite the same idea about how things should work.

The ease of self-publishing and the low overheads associated with running a website, in conjunction with the always-on, instant updateability of the internet has seen the sales of newspapers and magazines dropping off. Most titles have gone with the flow and have developed an online presence, but the need for publishers to make money is at odds with the widely held belief that everything online should be free.

Continue reading →

Google is touting its new Views community as the latest way to add Photo Spheres to Google Maps. These 360-degree photos can be captured with Android 4.2 devices and help to give an immersive online experience of a location -- think Street View but with a personal twist.

Views gives users a new way to share their photos so they are not just left forgotten on an SD card. The site can be used to work with any panoramic shots you've taken, or you can import them from your Google+ account.

Continue reading →

It is said that there is no such thing as bad publicity, but the PR department at Twitter might well be feeling otherwise at the moment. After coming under fire for using fabricated tweets in promotional material Twitter has been in the headlines after the company faced calls to do more to combat abusive tweets.

Threats of death and rape do not make for pleasant reading, but it is something that has happened to a number of Twitter users. The most recent victims to speak out -- Caroline Criado-Perez, who successfully campaigned for Jane Austin to appear on British bank notes, and UK MP Stella Creasy -- led to a grassroots campaign for Twitter to do more to police its micro-blogging service.

Continue reading →

Pornography has been in the news a great deal, and David Cameron's bid to make online porn "opt-in" has sparked a fierce debate in many quarters. The apparent aim of the proposed measure is to protect children and the responsibility has been moved squarely to the door of ISPs, just as with access to torrent sites. But is this fair?

The Internet is an important element of democracy. It should be a tool for free speech, free access to information and the ability to communicate worldwide free of charge. Freedom is at the heart of it. Creating a two-tier Internet in which some people are able to access all content, and others can only access a portion of it flies in the face of what the world wide web is all about. It is also dangerous.

Continue reading →

Advertising rarely proves popular, but Twitter has made something of a boo-boo with its latest venture -- one that has led to the microblogging site having to apologise to three of its users.

The company mocked up a series of tweets from three genuine Twitter accounts, and used them in a promotional blog post. All without the account owners' knowledge or consent.

Continue reading →

Filtering web content is always something of a sticky topic, and there are two very vocal sides to the argument. In the blue corner (red and blue are not being used in a political sense here -- if only because the blue represents right-wing parties in the UK and the more left-leaning in the US) we have those who advocate freedom of speech online, the right for anyone to say whatever he or she wants. In the red corner are those who feel that there is a need for policing, control and regulation.

It is certainly a difficult balance to strike. It would be all but impossible to draw a baseline level of sensibilities that should be catered to -- whatever form of control may be put in place will be seen as draconian in its severity by some, and pathetically lenient by others.

Continue reading →