Today at Apple

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Apple Hongdae set to open in Seoul, South Korea -- the 100th Apple Store in the Asia-Pacific region

Apple is set to inaugurate its latest store, Apple Hongdae, in Seoul this Saturday, January 20, marking a significant milestone as the 100th Apple Store in the Asia-Pacific region. The store, staffed with nearly 100 experts, offers an extensive range of products including the latest iPhone 15 lineup, new Macs with M3 chips, the Apple Watch series, and the Lunar New Year special-edition AirPods Pro.

Deirdre O’Brien, Apple’s senior vice president of Retail, explains, “Combining the latest in Apple technology with the creative passion of the local community, this new store will build on the extraordinary connection we have with our customers in Korea. Our team members are excited to welcome in customers and help them discover the latest in our products and services, including the iPhone 15 lineup.”

By Brian Fagioli -

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