Is Google AI Ultra worth $250 a month or is the price completely tone deaf?


Google has officially launched Google AI Ultra, a high-end subscription plan that unlocks the company’s most powerful AI tools. It’s being pitched as the best way to experience everything Google AI has to offer. Sure, maybe it is, but at $249.99 per month, it’s hard not to question the timing.
Look, with inflation still hitting wallets and layoffs continuing across industries, launching a $250 monthly plan feels completely disconnected from reality. Google’s positioning it as a VIP pass for filmmakers, researchers, and creatives. But let’s be honest, folks, that’s a very steep price in today’s economy.
YouTube is turning to AI to hit you with ads at the most annoying times


Unless you can count yourself among those who have a premium subscription, using YouTube means having to endure ads. This is annoying, but it could be getting a whole lot worse.
And things are getting worse because of artificial intelligence. Google has announced Peak Points, a Gemini ai-powered feature that gives advertisers way to hit you with ads when you are most engaged with a video.
YouTube Premium Lite launches in the USA


YouTube is finally rolling out Premium Lite in the USA (coming soon to Thailand, Germany, and Australia). For the princely sum of $7.99 per month, Google is promising subscribers a mostly ad-free experience.
Although Premium Lite offers an official way to remove ads, it won't hide those baked directly into videos by creators. That’s right, even if you shell out for this plan, you’ll still have to sit through sponsored segments for VPNs, meal kits, and mobile games, because YouTube can’t really do anything about those. Quite frankly, that just doesn’t seem fair.
Google is making it harder to block ads on YouTube


Anyone using a third-party app to block ads on YouTube is likely to find that their viewing is interrupted. Google has announced that it is further clamping down on ad-blocking tools which are seen by many people as a handy way to avoid paying for YouTube Premium.
The company says that by blocking ads with apps that violate its terms of service, users are starving creators of an income stream and, of course, failing to line Google's pockets.
YouTube seems to be slowing the site for anyone with an ad blocker


YouTube hates ad blockers, and the site has been trying to discourage visitors from using them for quite some time. After introducing warnings last year, the site now appears to be reducing performance for anyone who tries to make use of an ad blocker.
While there has been no official announcement about it, the slowdown has not gone unnoticed by YouTube users. Posts on Reddit reveal the laggy site experience for people using an ad blocker -- lag which disappears as soon as ads are re-enabled.
Google warns YouTube Premium Family subscribers of massive price rise


Google has started the process of informing YouTube Premium subscribers about an impending price rise for its Family plan. The hike is a significant one, with subscribers in the US looking at a $5 jump from $17.99 per month to $22.99.
The new pricing takes immediate effect for new subscribers, but existing users have at least 30 days from the date of receiving the email from Google. For those who signed up for YouTube Red when it existed, there is a brief stay of execution.
Google provides FREE YouTube Premium to T-Mobile customers in self-isolation


The COVID-19 Coronavirus is undoubtedly a bad thing. However, there are some good things to come from the tragedy. Companies are stepping up to accommodate the needs of customers. For instance, some insurance companies are temporarily not canceling policies for non-payment, while some restaurants are offering free food delivery. From an entertainment perspective, Disney+ released Frozen 2 early, while some streaming services such as Sling TV, are offering some totally free content.
Today, Google and T-Mobile announce a really nice promotion to help some folks bored at home in self-isolation due to the Coronavirus pandemic. Starting tomorrow, T-Mobile customers can score two free months of YouTube Premium. This is a part of the carrier's famed "T-Mobile Tuesdays" where it provides weekly perks to its customers. YouTube Premium not only includes an ad-free YouTube experience, but access to the YouTube Music streaming service too. Yes, while you are stuck indoors due to the COVID-19 virus, you can enjoy truly unlimited music!
You can now give the gift of YouTube with Amazon


Millions of people are regular YouTube users, and it's not hard to see why. The Google-owned site provides countless hours of quality video entertainment for free -- just watch the occasional short ad. I literally spend hours daily on YouTube watching quality content on my desktop computer, iPad, iPhone, and Apple TV. Hell, even my television comes from Google's video service, as I subscribe to the wonderful YouTube TV.
If you aren't sure what to get someone for the holidays this year, why not give them the gift of YouTube? After all, it is something that they are pretty much guaranteed to love. This year, Google is making it easier than ever to give YouTube as a present -- you can now order a Gift Code through Amazon.
Google brings YouTube Music to Sonos


If you don't have an account with a streaming music service these days, you simply aren't living your life right. Look, I don't care which service you choose -- Spotify, Apple Music, Tidal, or something else -- it is foolish to buy and download songs. If you are still buying CDs, you are probably beyond hope, but I digress. Streaming music is simply the best value in entertainment. For a small monthly fee, you get access to more music than you can possibly listen to in a single lifetime.
YouTube Music is yet another streaming music service, although it is not as popular as, say, Spotify. Google seems intent on growing this eventual Play Music successor, and today, the company announces a huge new feature -- Sonos support. Yes, if you have both a paid YouTube Music account and a Sonos speaker, you can finally use them with each other.
Google offers huge discounts on YouTube Music Premium and YouTube Premium for college students


When you are a college student in the USA, money is usually very tight -- unless you come from a wealthy family. Sadly, education and housing costs are astronomical these days, often making the stereotype of eating lots of Ramen soup a reality. Finding money for entertainment can be extremely difficult, but hey, at least YouTube is free (thanks to ads)!
Google offers two premium YouTube services -- YouTube Music Premium and YouTube Premium -- which unfortunately cost money. The former costs $9.99, while the latter is $11.99. This puts it out of reach of many university students. Today, however, the search giant is giving these learners a massive discount on the services.
YouTube Music and YouTube Premium launch May 22


Google has announced a new music streaming service, YouTube Music, as well as YouTube Premium, both of which launch next week. The two services come as a result of Google splitting up YouTube Red.
YouTube Premium will be available for $11.99 per month, while YouTube Music will have free and paid-for versions. The free edition will be ad-supported, but these can be banished for $9.99 per month.
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