Apple values customer safety over money -- voluntarily recalls Beats Pill XL over fire risk
About 10 years ago, I was relaxing in my apartment watching TV. All of a sudden, I noticed smoke beginning to come from the walls. In a panic, I looked out my door to see that the auto parts store below me was on fire. Rather than put on shoes or grab any belongings, I ran onto the busy road and asked a motorist to call 911. Long story short, I lost all of my belongings.
Living through a fire is a traumatic experience, and anything that can prevent such a tragedy is worthwhile. That is why today I applaud Apple for voluntarily recalling the potentially dangerous Beats Pill XL. Yes, this popular speaker can carry the risk of fire.
"Because customer safety is the company’s top priority, Apple is asking customers to stop using their Beats Pill XL speakers. Customers who purchased a Beats Pill XL speaker should visit www.apple.com/support/beats-pillxl-recall for details about how to return their product to Apple, and how to receive an Apple Store credit or electronic payment of $325", says Apple.
The fruit-logo company explains, "the Beats Pill XL can be identified by the Beats 'b' logo on the speaker grille and the words 'beats pill XL' on the handle. The product is sold in five colors: black, metallic sky, pink, titanium and white. The Beats Pill XL was introduced by Beats by Dre in November 2013. Apple acquired Beats in 2014".
Apple shares that the chance of one of the speakers actually catching fire is rare, but it is recalling them all anyway. This tells me that the company values the safety of its customers over profits. Sure, some cynics will claim it is to prevent lawsuits in the future, but I want to believe this is not the only reason.
By the way, the story above where I lost all my belongings to fire? I did get one thing back. Apple replaced my ruined iPod Photo after I called and told them the story.
Photo Credit: Potapov Alexander/Shutterstock