Report: Streaming video drove 72% global increase in mobile data consumption

A new study from subscriber management company Allot Communications today says that worldwide mobile broadband consumption increased approximately 72% in just the second half of 2009.

Though the Federal Communications Commission is worried that there won't be enough bandwidth in the United States to support the growth in mobile broadband use, the Americas are actually being outpaced by both the Asia Pacific region (APAC) and the Europe/Middle East/Africa region (EMEA) in terms of growth rate. APAC experienced an 86% growth in mobile broadband consumption, and EMEA experienced 70% growth, while use in the Americas grew by 59%.

Allot's study says that streaming video is "the single most influential factor driving the need for increased mobile network capacity," and that consumption of streaming video grew by 99% in the second half of '09. YouTube alone accounted for 10% of the world's mobile bandwidth consumption in the third and fourth quarters of last year.

"Mobile broadband networks are still facing the same challenges as fixed networks -- growing bandwidth demands, congestion, as well as finding ways to enhance the user experience and to lessen the negative impact of a few [P2P users] on the network," a statement from the company said today.