Mozilla Launches Firefox TV Ad Contest
Mozilla on Thursday asked Firefox users to create a 30-second broadcast quality television ad for a contest called "Firefox Flicks." The company said that winning ads could possibly be used in global marketing campaigns for Firefox 1.5, the newest version of the open source browser.
The ad contest is the second phase of a full-court press by Mozilla to continue increasing the browser's market share. After an initial surge, the company has found it harder to generate interest through its traditional means.
"We can't wait to see how you bring Firefox to life," Mozilla said on the Web site announcing the contest.
Entries will be judged by a panel of Hollywood actors, cinematographers, producers and directors including Jim Denault, cinematographer of the popular Six Feet Under miniseries; McG, director and producer of the OC; Scott Goodson, CEO of Strawberry Frog ad agency, who has done ads for Old Navy, IKEA, and MTV; Freddy Rodriguez, Six Feet Under actor among others.
Three grand prize entries will be selected. First place wins a $5,000 gift certificate to B&H Photo Video, second place a 9X Media X-Top Triple LCD scalable ergonomic Multi Screen Display, and third place an Alienware DHS 5 media center PC.
The contest will run from December 21 to March 31, 2006, and entrants may submit as many ads to the contest as they like. Entries are judged on concept, production quality, script, use of Firefox logo or tagline, and music soundtrack.
Those interested in learning more can visit the contest Web site.