AOL Buys Video Search Firm Truveo
Augmenting its existing video search technology, AOL on Tuesday announced it has acquired Truveo, which indexes video on the Web using a method called "Visual Crawling." AOL says it was interested in the way Truveo discovers a wider range of new videos and related information from dynamic Web pages.
Truveo joins AOL's purchase of SingingFish and the launch of AOL Video Search last June. "Truveo is a hidden gem in the video marketplace, offering AOL members and users of AOL.com a vast, new array of tools and an extensive collection of updated, hard-to-find video assets," said AOL CEO Jonathan Miller. "The Truveo acquisition takes AOL even farther down the path of being the premier destination on the internet for video and search."