Disney to Launch Mobile Cell Service

As expected, Disney announced Wednesday at CTIA Wireless in Las Vegas plans to launch its own cellular service in June utilizing Sprint Nextel's network. The company would sell phones with GPS functionality that would enable parents to locate their children using their cellphone or the Internet.

Disney Mobile will target the growing "tween" segment of the market, which covers children between the ages of 8 and 12. Two phones will be offered initially with features such as built-in cameras, text messaging, ring tones and exclusive Disney content for kids and their parents. Parents will be able to control how much their kids can talk, and give priority to family messages and phone numbers.