Dell Launches Blog, Gets Criticized

Dell this week took the wraps off its official company Web log, called "one2one." The site is intended to give a personal face to the world's largest computer maker, and address issues that are of concern for Dell's customers. But some bloggers are already voicing complaints.

Pundit Steve Rubel said "the Dell blog reads like a corporate brochure," and attacked the company for not engaging in "genuine conversation" with the community. Dell digital media manager Lionel Menchaca responded to the criticism, saying the computer maker will keep working to get it right. "We’re excited to be here, and we welcome your ideas," he said.