MS, Doritos Team on Arcade Game Contest

While it had previously called on developers to produce a game for Xbox Live Arcade, Microsoft is now turning to consumers for the next big game idea. Through a partnership with Doritos, five finalists will be selected among Doritos-theme game concept submissions, and given an opportunity to work side by side with developers to bring their concept to reality.

The winner will be announced in November after a month-long voting period. The game would then be available as a free download in Summer 2008. In addition to the grand prize of their winning game on Xbox Live, each of the five finalists will receive a prize pack worth $6,000. Entries will be accepted between now and July 29 at the promotion's Web site.