WSJ Opens Up Site to Digg Users
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In what may end up being just the first step in Rupert Murdoch's rumored desire to open Wall Street Journal Online content to everyone by removing the subscription requirement, the publication has inked an agreement with Digg to allow free access to articles submitted to the social news site.
Although articles must be "dugg" by Journal subscribers before they can be viewed by anyone else, the deal should bring a fair bit of new traffic to the WSJ. In return, Digg receives a boost of credibility by partnering with the Journal, and "Digg This" buttons will be placed on all the publication's stories, furthering Digg's reach.