TiVo to debut on the PC through Nero software
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The two companies have signed an agreement that will bring the TiVo service to PCs in the near future. TV on the PC is a largely un-tapped market: approximately 50.8 million PC TV Tuners are said to be sold by 2011, according to In-Stat. Addressing this market could provide a solution to TiVo's considerable troubles in attracting new subscribers.
With the addition of the PC, the company will have a foothold in all the major avenues of media distribution -- cable, satellite, and now the computer. "The partnership with TiVo extends the TV experience for the connected digital home, enabling easy access anytime, anywhere to the most extensive TV content," Nero chief Richard Lesser said.