Sony BMG signs new mobile music deal

Sony BMG said Thursday that it had reached an agreement with Thumbplay to add about 7,000 pieces of content to the mobile media service.

Altogether the service has about 80,000 ringtones, wallpapers, games, videos, and voice-tones among other items. Sony said it will add content from its artists across most of those categories.

"This deal reinforces Thumbplay's position as the leading U.S. provider of mobile content to consumers who are looking to discover and manage their personalized mobile entertainment experience," CEOI Are Traasdahl said in a statement.

About 2,000 different devices are compatible with Thumbplay, and its content is already distributed through sites such as Qloud, MSN Mobile, and AOL.

The site already counts deals with EMI in the US, Universal Pictures, Sony Pictures, Walt Disney, and Universal Music Group among others. Founded in 2005, it's headquarters are based in New York City.