Nokia parodies iPhone 5 advert, shows off the quality of Lumia 925's camera

Nokia has released a new video comparing the quality of the Lumia 925’s camera with that of the Apple iPhone 5. You don’t need to be a genius to guess which device comes out the clear winner.

Headed "Better Photos Every Day" the video might seem more than a little familiar on first viewing as it parodies Apple's iPhone 5 commercial and starts with a voiceover informing viewers that "every day more photos are taken on the iPhone than any other phone" before stating "at Nokia we prefer to build for quality not just quantity".

The video then goes on to show both the Nokia and Apple cameras in action, comparing shots taken with the two devices side by side. The Lumia 925 does exciting action shots, with and without motion blur, while the iPhone 5 manages boring rather drab images. Shots taken using the flash on Nokia’s smartphone look natural, on Apple’s device they are washed out.

The video also includes scenes which are very close to those in the original iPhone 5 ad -- people taking pictures of windows and their feet. Even the start of the advert is remarkably similar.

It’s a clever ad, which does a good job of showcasing the quality of the Lumia 925’s camera (even if, slightly unfairly, it's comparing a new phone with a year old model), and finishes with the line, "Everyday better photos are taken with Nokia Lumias than with any other mobile".

See what you think below. For comparison you can watch the Apple original afterwards.