Employees opt for Apple when given a technology choice

It's becoming increasingly common for companies to offer their employees a choice of technology devices. And according to a new survey when they do have a choice people are more likely to choose Apple devices.

The study by device management company JAMF Software shows that ease of use is the main reason given by people for selecting Mac (75 percent) and iOS (79 percent) as their work device of choice.

The findings also show a generation gap in computer choice. Employees between the ages of 18 and 54 overwhelmingly choose Mac, while those 55 and over are more comfortable using PCs. However, when given a mobile device choice, nearly 80 percent of all age groups select iOS compared to just 18 percent who choose Android. Regardless of age, when staff are given the technology they want, employers are rewarded with more productive and appreciative employees.

"Employees today not only want -- but expect -- the ability to choose the devices they are most comfortable with for work," says Dean Hager, CEO of JAMF Software. "Because Apple builds technology that puts people first, people prefer Apple. When employers combine the freedom of choice with Apple, employees are happier and are empowered to be more productive -- offering a huge business advantage".

Among other findings are that 61 percent of respondents say their company has a choice program and 72 percent claim that the ability to select their device of choice makes them more productive in the workplace. Choice programs are important to the well being of an organization according to 73 percent, and 70 percent of those who currently lack user choice say their organization should give them the right to choose the device that best empowers them to do their job.

More detail is available in the full report which you can find on the JAMF website.

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