Alienware chooses HyperX as exclusive memory brand for Aurora gaming desktop upgrades

When you build or upgrade a computer, you may be attracted to the low prices of cheap components. While getting a good deal is great, seasoned PC builders know that you should never go low-quality. This advice is not for any specific component, but for all of them. Understandably, you should stay within your budget, but make sure you target reputable brands for power supply units, memory, motherboards, and more.

One such brand that I absolutely adore is HyperX. This is Kingston's gaming moniker for things like memory, solid state drives, and headsets. Its memory in particular is very dependable -- many PC builders and gamers trust the RAM. Today, Alienware -- Dell's gaming subsidiary -- announces that it will offer HyperX DDR4 (up to 2400MHz) exclusively for memory upgrades on its Aurora mid-tower desktops. In other words, consumers will be assured quality RAM when upgrading the memory on these Alienware gaming rigs from the factory.

"HyperX system memory powers over 30 professional eSports teams and is utilized in large scale global tournaments such as IEM, ESL One, DreamHack, among others. It is the memory of choice among enthusiasts, gamers and eSports professionals. This trust is due, in part, to HyperX memory, such as FURY DDR4 XMP, being backed by legendary support and reliability. This collective experience and pedigree of over a decade of designing memory for enthusiasts has made HyperX uniquely positioned to join together with Alienware to now unleash the ultimate gaming PC’s power", says HyperX.

Joe Olmsted, director of product management, Alienware explains, "everything we do at Alienware is tailored around making each gamer's experience with our systems the best it can be. That means we need to prioritize performance to ensure gameplay and everyday-use runs as intended by our partners. Our partnership with HyperX is all about delivering powerful and reliable memory to maximize gaming and everyday performance".

Does this mean that all Aurora desktops will be sold with HyperX RAM? Apparently no. This will only apply to upgrades, meaning moving up from the default configuration. If you choose to leave the memory as-is, there is no telling what brand you will receive. Gamers in particular, however, would be wise to spend a bit more for the HyperX sticks. It is worth the money, y'all.

What is your favorite brand of memory? Is it HyperX? Tell me in the comments.