Google will bring Allo to the web really soon

Google introduced Allo on Android and iOS last September and, for those who prefer to chat with their friends from the comfort of their favorite browser, the search giant will soon release a web version of the messaging service as well.

This will allow Allo to better compete against established messaging services like Facebook Messenger and WhatsApp, which have long been available on all the major mobile platforms and the web.

Google has not said exactly when Allo will be available on the web, but its head of product for Allo, Duo and WebRTC, Amit Fulay, has revealed that we can expect it to land in a couple of weeks.

Google first showcased a preview version of Allo for the web back in February, which had a user interface similar to that of Messenger and WhatsApp, with a list of contacts in a narrow panel on the left and the chat taking up the remaining space on the screen.

It will be pretty interesting to see how Allo stacks up to its competitors in the browser. The app hasn't exactly been a hit with consumers on Android and iOS, mostly because it failed to provide compelling reasons for why messaging users should migrate from an established service -- the lack of a web version was certainly seen as a negative.

Photo Credit: pixinoo/Shutterstock