Can you come up with a better brand for AOL than 'Aol.'?

The new, much maligned "Aol." logo has upped its failworthiness. Newest buzz: A 27-year-old with no marketing expertise was the driving force behind AOL becoming Aol.; that has many people wondering what the company was thinking.

Age isn't so much concern as lack of marketing expertise. What was AOL thinking, particularly with the rebranding being so important to a company spinoff planned for early December?

I think Betanews readers could do at least as well, and probably a lot better. So I ask: What would you have done with the AOL brand? Please respond in comments. Be graphic. Be creative. Be critical, if like me you think Aol. spoken aloud sounds like "A-hole."

User AOL Logo

[Update: Betanews reader Jason Syth submitted the logo above. I'll add others as they come in from other readers.]

21 Responses to Can you come up with a better brand for AOL than 'Aol.'?

Why Trust Us



At BetaNews.com, we don't just report the news: We live it. Our team of tech-savvy writers is dedicated to bringing you breaking news, in-depth analysis, and trustworthy reviews across the digital landscape.

BetaNews, your source for breaking tech news, reviews, and in-depth reporting since 1998.

© 1998-2025 BetaNews, Inc. All Rights Reserved. About Us - Privacy Policy - Cookie Policy - Sitemap.