GoDaddy introduces trusted identity naming system for AI agents


GoDaddy has stepped in to address what it describes as a growing issue in the AI ecosystem by creating a trusted identity naming system for AI agents.
With over one billion agents expected to be built by businesses within the next three years, the company says the challenge of distinguishing legitimate agents from malicious ones must be tackled now. As agent-to-agent interactions become the norm, a system is needed that can provide a standard of trust.